Licensing Awards 2015 Winners

The Licensing Awards 2015 brought together 1,400 retailers, licensees, licensors and suppliers – the largest in its history, to honour the industry’s highest achievers. High profile actor and entertainer Alexander Armstrong hosted the event, which took place in The Great Room of London’s prestigiousGrosvenor House Hotel on Tuesday 15 September 2015.

Ian Hyder, Director of The Licensing Awards commented: “We always strive to ensure that each year the Licensing Awards event exceeds everyone’s expectations and this year thanks to input of many, it did just that. What an astonishing night for the whole licensing industry, we couldn’t have wished for more commitment and support. It was an evening for the whole industry to be proud of.”

Now in their tenth year, The Licensing Awards (created by The Licensing Source Book Europe, part of Max Publishing) celebrate the achievements of all aspects of the industry from retailers to products, licensed properties to marketing expertise. The headline sponsor for the event was Brand Licensing Europewhilst a host of leading brands and companies sponsored individual awards categories. Industry trade association LIMA once again gave its support to the event.

The Licensing Awards 2015 Winners are as follows:

The Retailer Awards

Best Retailer of Preschool Licensed Products (age group 0-5)
The Entertainer

Best Retailer of Kids’ Licensed Products (age group 6-16)

Best Retailer of Adult Licensed Products

The Radar Award
Shop Direct

Top Retailer Award

The Licensed Product Awards

Best Licensed Toys or Games Range
Shopkins Master Toy Range from Flair Leisure Products

Best Licensed Dress-Up or Partyware Range
Frozen Light-Up Princesses Range from Rubie’s Masquerade

Best Licensed Preschool Apparel Range (0-5 years)
Star Wars Baby Range for Mothercare from Dennicci

Best Licensed Children or Adult Apparel Range
Minions Boys Range for George@ASDA from Cooneen by Design

Best Written, Listening or Learning Range
Classic Winnie the Pooh Collection from Egmont Publishing

Best Licensed Paper Products or Stationery Range
Despicable Me Greeting Cards, Calendars and Giftbags Range from
Danilo Promotions

Best Licensed Giftware Range
Mr. Men and Little Miss Grow Kits from Gift Republic

Best Licensed Home Décor, Tableware or Housewares Range
Ted Baker Rosie Lee Collection from Portmeirion

Best Licensed Food or Drink Range
Minions Ice Cream Range from Icefresh Foods

Best Licensed Brand Range
Kellogg’s Vintage Health And Beauty Range from Mad Beauty

The Innovation Award
Historic Royal Palaces Fashion Collection No4 From Hobbs

The Licensed Property Awards

Best Preschool Licensed Property
Peppa Pig from eOne

Best TV Licensed Property
Teenage Mutant Ninja Turtles from Nickelodeon & Viacom Consumer Products

Best Film Licensed Property
Minions from Universal Studios Partnerships & Licensing

Best Gaming Or New Media Licensed Property

Best Brand Licensed Property
Ted Baker

Best Music or Celebrity Licensed Property
One Direction from Modest! Management

Best Sports Licensed Property
Rugby World Cup 2015 from The Legacy Agency Elite Sports Properties

The Best Classic Licensed Property
Barbie from Mattel UK

Best Licensed Marketing Communication Award
The Gruffalo Forestry Commission Trails

Honorary Achievement Award
The 2015 Honorary Achievement Award was presented to:
Laurence Prince, founder and md of Danilo Promotions

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