Asterix is the brand inspired by the hilarious adventures of the famous hero of Gaul.
The brand Asterix is evergreen and for this reason it can afford to fascinate a very transversal target. It has more than 385 million books sold, 20 million readers and 14 animated films. It communicates human and positive values since 1959, such as tradition, loyalty, respect, multiculturalism, maintaining as always, its recognizable sense of humor and a touch of impertinence.
This year with the release of the thirty-ninth edition, a new mysterious and terrifying creature will be unveiled that will put our heroes to the test as they prepare to set off on a long journey in search of the big, fat Griffin.