Maurizio Distefano Licensing: the agency that always looks to the future
Professionalism, research and attention to the needs of Licensors and licensees are the qualities that best describe the service offered by the Maurizio Distefano Licensing agency, of which Maurizio Distefano is the founder and president.
Every year more and more successful properties become part of the agency’s portfolio, which is not limited only to the sale of the license, but offers constant support for the entire duration of the process in all its phases: from the signing of the deal, to product development, to retail, marketing and digital activities.
Over the years the proposal has evolved becoming more and more heterogeneous, offering IP in different categories such as Entertainment, Brand, Food&Beverage and Music.
Bing, Bluey, Masha and Orso, Care Bears and Fender, are just some of the successful properties of the agency, which stands out from the others in particular for the careful selection of new acquisitions, for an increasingly winning offer for licensees.
In addition, the in-house management of social and digital activities by the marketing department allows the creation of direct communication between IP and the consumer with a view to continuous growth and improvement.
The properties launched and distributed by the MDL are:
Entertainment: Masha and Bear, Bing, Bluey, Idefix and the Irriducible, CoComelon, Blippi, Little Angel.
Brands: Care Bears, Bratz, L.O.L. Surprise!, Yummiland, Rainbow High, Asterix, Polaretti Skibidi Toilet, LIFE
Licenses
AC/DC
AC/DC embodies rock in its purest form: raw energy, unmistakable character, and a style that has defined generations. The brand’s global renown creates high-impact, strategic licensing opportunities across fashion, accessories, publishing, lifestyle products, and creative collaborations. AC/DC’s strength lies in its instantly recognizable identity and its ability to translate the band’s rebellious spirit into distinctive, […]
KISS
KISS is one of the most iconic rock bands ever, renowned for its bold style, unmistakable looks, and theatrical image that defined an era. With a global fanbase and unparalleled visual power, the brand offers extraordinary licensing potential. KISS is ideal for fashion, accessories, lifestyle products, and creative collaborations seeking immediate impact, recognizability, and a strong, […]
The Police
The Police represents the perfect balance of elegance, energy, and a musical identity that left a deep mark on pop culture. Globally recognized with broad appeal, the brand is highly competitive in licensing. The Police lends itself to lifestyle projects, fashion, accessories, and premium collaborations seeking style, authenticity, and a distinctive character that engages both long-time […]
SKIBIDI TOILET
Skibidi Toilet is a viral, innovative property born from YouTube videos, capable of capturing the attention of a young, digital-native audience with its irreverent humor and instantly recognizable content. The brand offers versatile and creative licensing opportunities, ranging from merchandising and accessories to lifestyle products, as well as original digital collaborations and social initiatives. Skibidi Toilet’s […]
Polaretti
Polaretti is a beloved, iconic brand in the ice cream sector, synonymous with freshness, flavor, and enjoyment for all ages. Its immediate recognizability, high awareness, strong emotional connection with consumers, and beautifully crafted style guides make it an ideal candidate for licensing initiatives. Opportunities span toys and gadgets, food & beverage, merchandising, and lifestyle products, enabling […]
Pink Floyd
Pink Floyd are a timeless legend: an iconic brand that blends music, art, and visual innovation, capable of moving generations of fans worldwide. Their distinctive strength and unparalleled cultural impact create extraordinary licensing opportunities, from fashion and exclusive accessories to publishing, lifestyle products, and cutting-edge digital projects. The brand’s immediate recognizability, iconic imagery, and artistic legacy […]
Oasis
Oasis is one of the most iconic Britpop bands, embodying energy, rebellious attitude, and unmistakably British style. The brand maintains cross-generational appeal, making it ideal for strategic licensing initiatives. Its logo, distinctive style, and cultural relevance offer substantial licensing potential. Fashion, lifestyle, and bold collaborations find in Oasis a perfect platform for high-impact, personality-driven projects.
Motörhead
Motörhead is an absolute rock icon, synonymous with energy, attitude, and uncompromising style. With a global fanbase and a powerful visual identity, the brand is particularly well-suited for licensing. Motörhead is an ideal choice for fashion, accessories, lifestyle, and creative collaborations, bringing character, authenticity, and a unique visual universe to every market initiative.
Masha and The Bear
Masha and the Bear is a globally successful animated series and one of the most beloved properties among children worldwide. Defined by iconic characters, entertaining stories, and instantly recognizable content, it enjoys broad popularity and a strong digital footprint. These strengths make it an ideal platform for licensing initiatives across toys and publishing, food & beverage, […]
Little Angel
Little Angel, with its globally beloved preschool animated series, features educational songs, colorful content, and a positive tone that resonates with both children and parents. Its strong digital presence and consistent growth make it a strategic choice for licensing: a reliable, modern brand already integrated into family routines, ideal for developing toys, lifestyle products, publishing, […]
LIFE
LIFE is an iconic, timeless brand and a definitive reference in the world of photography and photojournalism. Synonymous with powerful imagery, authentic storytelling, and exceptional visual culture, it enjoys global recognition and holds strong editorial and emotional value. Its extraordinary archive and unmistakable aesthetic make it perfect for licensing projects across publishing, lifestyle, design, home décor, […]
Iron Maiden
Iron Maiden is an absolute metal legend — a brand that combines sonic power, iconic aesthetics, and one of the most recognizable visual universes in the world. The band’s graphic universe —i ncluding Eddie, historic album covers, and the narrative world built over four decades — offers unique, versatile, and high-impact licensing potential. With a loyal, […]
Asterix
Asterix is a globally recognized icon of comics and adventure, with a vibrant, rich, and instantly recognizable narrative universe. The new animated series is now available on Netflix in over 20 languages. The brand’s versatility opens up extensive licensing opportunities—from toys and publishing to fashion, lifestyle products, and creative collaborations. Asterix enables partners to develop memorable, […]
Idefix and the Indomitables
Idefix, the loyal and adventurous companion of Asterix, is an iconic character beloved by audiences of all ages thanks to his charming and curious personality. The animated series Idefix and the Indomitables is available in streaming on Rai Play. With his adorable look and stories centered on friendship and adventure, the brand holds enormous potential […]
Fender
Fender is a global music icon, synonymous with high-quality instruments and timeless style. The brand’s strength lies in its legendary heritage, instant recognizability, and its ability to inspire musicians of all ages and skill levels. This notoriety, combined with beautifully crafted, truly iconic style guides, unlocks wide-ranging licensing opportunities—from accessories to lifestyle products such as apparel, […]
Def Leppard
Def Leppard is one of the most influential hard rock bands, synonymous with powerful sound, iconic graphics, and a visual universe that remains strong and contemporary. Their brand offers high-potential licensing opportunities, combining nostalgia, energy, and immediate recognizability. Perfect for fashion, lifestyle products, accessories, and creative collaborations, Def Leppard enables partners to develop projects that are […]
David Bowie
Bowie represents a legendary property celebrating the art and unmistakable style of one of the most influential icons in music history. With timeless appeal across generations, the brand offers exciting licensing opportunities—from fashion and accessories to publishing, lifestyle product design, live experiences, and digital initiatives. Bowie provides an iconic, versatile, and identity-rich platform, perfect for lifestyle […]
CoComelon
CoComelon is one of the most watched kids show on YouTube worldwide, dedicated to teaching toddlers life skills through music, so they can embrace life’s everyday moments. CoComelon both entertains & educates, focusing on stories that matter and leverages the power of music to nurture growth. CoComelon creates content kids love & parents trust to guide everyday life. Its […]
CARE BEARS
Care Bears is one of the most beloved and recognizable properties in the kids’ entertainment world, renowned for its colorful characters—each representing a different emotion—its uplifting stories, and its timeless messages of friendship and compassion. The brand’s strength lies in its ability to convey universal values and emotions in an immediate and engaging way, resonating […]
Bluey
Bluey is one of the world’s most loved preschool animated series, combining authentic storytelling, smart humor, and instantly recognizable characters that resonate with both children and adults. Its ability to address everyday themes with warmth and lightness makes it highly relevant and appealing to a broad, cross-generational audience. This mix of universal appeal, strong narrative quality, […]
Blippi
Blippi is a global phenomenon, empowering early childhood learning through curiosity, fun and real-world adventure. Over the last decade, the Blippi brandhas evolved from a singular YouTube creator to a worldwide sensation with millions of passionate fans aroundthe world. Through his iconic orange glasses, Blippi and his playful approach to learning have become iconic cornerstones of the brand, enabling kids to emulate Blippi and see the […]
Bing
Bing is a beloved TV series for preschoolers, airing daily on Rai Yoyo, that reflects the real-life experiences of preschool children. Through the campaign Getting ready for life… It’s a Bing thing!, Bing helps young children navigate their first experiences, understand new and unfamiliar emotions, and master daily routines, preparing them for life’s journey. Each episode has been […]
Backstreet Boys
Backstreet Boys are one of the most iconic pop bands in history, with a legacy that continues to captivate fans worldwide. Their visual imagery, timeless hits, and strong nostalgic value make the brand highly resilient in licensing, appealing both to long-time adult fans and new generations discovering them today. With immediate recognizability and a deep emotional […]
Woodstock
Woodstock is not just a legendary festival—it is a cultural symbol embodying freedom, creativity, and community spirit. Its vibrant iconography and timeless legacy make it an extremely strong licensing brand. Perfect for fashion, lifestyle products, home décor, and artistic collaborations, Woodstock brings a rich, evocative imagery that resonates across generations.
