Maurizio Distefano The evolution of Licensing
Maurizio Distefano Licensing: a future-focused agency
Professionalism, research, and close attention to the needs of licensors and licensees. These are the qualities that have guided Maurizio Distefano throughout his career. And these are the qualities that perfectly describe the service offered by the agency he founded: Maurizio Distefano Licensing.
Every year sees more successful properties join the agency’s portfolio. There’s a reason for that. Maurizio Distefano Licensing is not just about the sale of the license. It offers constant support throughout the entire process, from the signing of the deal to product development, retail, marketing and digital activities.
This philosophy has attracted a growing – and diverse – client portfolio. Today Maurizio Distefano Licensing represents properties across no fewer than five different categories: Cartoon, Brand, Creator, Fashion and Music.
The agency has for many years stood out for its careful selection of new acquisitions. Bing, Bluey, Masha and the Bear, CoComelon, LIFE and Corto Maltese are just a few of the properties that the agency represents, properties that are both varied and successful. That, in turn, means a winning offer for licensees.
But that’s not all. This is an agency that is also future-focused. Its marketing department’s in-house management of the growing number of social media platforms enables direct communication between IP and consumer. That means greater understanding of tastes and trends, continuous growth and constant improvement – all underpinned by the excellence in both service and support that has always been the hallmark of Maurizio Distefano Licensing.
The properties launched and distributed by MDL are:
Cartoons: Masha and the Bear, Bing, Bluey, CoComelon, Blippi, Morphle, Gigantosaurus, ALVINNN!!! and the Chipmunks, Leo & Tig.
Creators: Charlotte M.
TV Series: Kids Vet Academy
Brands: Albert Einstein, Charlie Chaplin, Corto Maltese, Asterix, Gapchinska, Hamsta, Baileys, Guinness, Cup of Therapy, ISA (International Space Archives), La Gazzetta dello Sport, LIFE.
Fashion: MDL is Master Agent Worldwide for PREMOLI+DI BELLA, Filippo Laterza and Stefano Cavalleri.
Music: Motörhead, Iron Maiden, Slayer, Backstreet Boys, Whitney Houston, Britney Spears, AC/DC, David Bowie, KISS, Pink Floyd, The Police, Woodstock, John Lennon, Lennon & Mc Cartney Lyrics, Genesis, Janis Joplin, Miles Davis.
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