Bad Badtz-Maru is a mischievous penguin who loves playing pranks and collecting posters of movie villains. Created in 1993, his bold attitude and strong charisma have made him a ‘90s icon. However, his appeal goes beyond that—he is increasingly attracting the attention of brands and fashion retailers, as seen in the growing number of gender-neutral collections dedicated to him, designed for audiences of all ages.
Bad Badtz-Maru is also part of the Hello Kitty and Friends brand, which brings together the superstar Hello Kitty and other beloved Sanrio characters.
LicenzianteSanrio
Sanrio is an international lifestyle brand founded by Shintaro Tsuji in 1960. Guided by the philosophy of “Minna Nakayoku” (which in Japanese means “everyone together in harmony”), Sanrio’s mission is to connect people and allow everyone to experience the happiness that comes from realizing that we have someone to talk to openly and share joy, […]
