Sanrio is a Japanese company that designs, licenses and produces products focusing on the kawaii (cute) segment of Japanese popular culture.
Their products include stationery, school supplies, gifts and accessories that are sold worldwide and at specialty brand retail stores in Japan.
Sanrio’s best known character is Hello Kitty, a little gijinka cat girl named Kitty White.
With her red bow and no visible mouth, she’s one of the most successful marketing brands in the world.
Main property: Hello Kitty; My Melody; Little Twin Stars
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