Hello Kitty first appeared in 1974 on a transparent vinyl coin purse and has since become one of Sanrio’s most popular characters worldwide—an icon beloved by fans of all ages and backgrounds, inspiring designers and artists alike.
Thanks to her brand values—friendship, kindness, and simplicity—Hello Kitty remains one of the most exciting lifestyle brands on the scene. She continues to collaborate with some of the world’s leading companies, ensuring her presence across all product categories in over 130 countries.
In 2023, the new TV series Hello Kitty: Super Style! debuted, featuring 52 episodes created in collaboration with Kids First and Amazon Kids Plus. The series is now available worldwide
LicenzianteSanrio
Sanrio is an international lifestyle brand founded by Shintaro Tsuji in 1960. Guided by the philosophy of “Minna Nakayoku” (which in Japanese means “everyone together in harmony”), Sanrio’s mission is to connect people and allow everyone to experience the happiness that comes from realizing that we have someone to talk to openly and share joy, […]
