Designed in 1968 by an innovator, an aerospace engineer and an automotive designer, the Hot Wheels models were designed to revolutionize the world of motor toys, with a more eye-catching design and superior performance than the competition. After more than fifty years, Hot Wheels is now the best-selling toy in the world* and has evolved into a globally recognized iconic brand. *According to Circana, Hot Wheels toy cars are the best-selling toy in the world. Source: Circana/Retail Tracking Service/G12/JAN-DEC 2023/Total Toys/Projected Units
The brand is perfect for partnerships ranging from fashion streetwear to premium collecting, to digital entertainment, thanks to its iconic aesthetics and unique ability to speak to both children and adults passionate about automotive.
LicenzianteMattel
