Hot Wheels

The Hot Wheels brand continues to thrill and excite consumers with toys and products.

The challenge and the natural competitive spirit of the boys are part of the Hot Wheels brand positioning, which itself becomes an adrenaline-fueled action to live and share.

  • Born in 1968, is one of the most important brands of the twentieth century has produced more than two billion cars metal, surpassing the number of cars produced by Ford, Chrysler and General Motors.
  • Since 2005, Hot Wheels is the number 1 to number of cars sold and established itself as market leader for 2001 with a.
  • To date more than 41 million children worldwide have grown up with and continue to be Hot Wheels collectors. Lined the Hot Wheels produced in 2010 can carry around the Earth four times.
  • Hot Wheels is the only brand to invest in vehicles constantly on TV. With the Team Hot Wheels, the brand is present on Youtube with a channel dedicated to the evolution of these pilots.
  • Since 2011 Hot Wheels by brand devoted exclusively to the world of toys aims to become a real franchise, making use of testimonial exceptional as the MotoGP World Champion Jorge Lorenzo and Vittorio Brumotti bike trial champion.


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