Hot Wheels

Conceived in 1968, the 1:64 scale Hot Wheels die-cast cars were created with an unmistakable look. In over 55 years of history, the brand has evolved from a simple toy car brand to a franchise that offers multi-channel gaming experiences through video games, digital content, partnerships, and live experiences for all ages. From a toy to a lifestyle that celebrates the “Challenger Spirit,” the inherent spirit of challenge in every child, encouraging them to try, fail, and try again until they achieve success.

Mattel‘s licensing rights are managed in Italy by the agency Victoria Licensing.