Mattel is a leading global toy company with one of the strongest portfolios of family and children’s entertainment franchises worldwide.
Licenses
Barbie
Created by Ruth Handler in 1959 to show girls the infinite possibilities they have for their future, Barbie, the world’s most famous Fashion Doll, has been inspiring girls for 65 years to be anything they want.
Hot Wheels
Conceived in 1968, the 1:64 scale Hot Wheels die-cast cars were created with an unmistakable look.
