Mattel

Barbie is not only a global cultural icon: it is today one of the strongest brands in the toy market. As part of Mattel’s goal of encouraging the next generation, Barbie is committed to pursuing three priorities: representation, empowerment and environmental impact. 2026 will be a strategic year thanks to the new Barbie Nutcrackers launches, […]

Fireman Sam is a timeless classic of preschool entertainment, based on values such as courage, community and security. With a strong following among families and children, the brand offers solid opportunities for products dedicated to the preschool world, toys, apparel and back-to-school.

Fisher-Price is the global benchmark for childhood: quality, trust and education through play. With over 90 years of history, the brand is ideal for partnerships in the nursery, apparel, educational products and solutions for modern parents sectors.

Designed in 1968 by an innovator, an aerospace engineer and an automotive designer, the Hot Wheels models were designed to revolutionize the world of motor toys, with a more eye-catching design and superior performance than the competition. After more than fifty years, Hot Wheels is now the best-selling toy in the world* and has evolved […]

Masters of the Universe is one of the most iconic action-fantasy franchises ever, capable of combining epic, adventure and a rich narrative universe. In 2026 the brand will live a moment of maximum importance thanks to the release of the new global live-action film, produced by Amazon MGM Studios and Mattel Studios, arriving in June […]

Monster High celebrates uniqueness, diversity and personal expression with a vibrant and contemporary fashion-goth universe. Loved by Gen Z and Millennials, the brand offers a distinctive aesthetic perfect for fashion, beauty and lifestyle collaborations with a strong identity character.

Pingu is an icon of international animation: adorable, universal and timeless. Its visual comedy and affectionate tone make it perfect for cross-generational collaborations in the world of fashion, lifestyle, home and design products.

Polly Pocket combines color, fantasy and surprises in a mini world that fascinates entire generations. Thanks to its playful and immediately recognizable design, the brand represents an ideal opportunity for licenses in children’s fashion, creative accessories, stationery and lifestyle products.

Thomas & Friends is one of the most beloved preschool brands in the world, synonymous with adventure, friendship and learning. With a rich portfolio of characters and a strong educational value, the brand is ideal for categories such as toys, publishing, apparel, home and early childhood products.

UNO is the most beloved card game in the world, synonymous with fun, inclusion and sociability. With immediate recognition and iconic graphics, the brand lends itself perfectly to collaborations in fashion, accessories, digital entertainment and lifestyle, offering endless creative possibilities.