Mattel is a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world

We create innovative products and experiences that inspire, entertain, and develop children through play.

We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.

Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at

Info aziendali

Indirizzopiazza Garibaldi, 32 Sesto Calende
Telefono +39 0331 974186 / 963279




Created by Ruth Handler in 1959 to show girls the infinite possibilities they have for their future, Barbie, the world's most famous Fashion Doll, has been inspiring girls for 65 years to be anything ...

Fireman Sam

Fireman Sam narrates the adventures of Sam and his firefighting team in Pontypandy, a village in Wales. Sam the Fireman is the community hero always ready to help everyone, not limited to emergencies ...

Fisher Price

In 1931, Herman Fisher and Irving Price embarked on a journey that would change the toy industry. Their goal: to create games that would aid in children's development. For over 90 years, Fisher-Price ...

Hot Wheels

Conceived in 1968, the 1:64 scale Hot Wheels die-cast cars were created with an unmistakable look. In over 55 years of history, the brand has evolved from a simple toy car brand to a franchise that of ...


Ken was created in 1961. His first appearance, wearing red swim trunks, a red shirt, a beach towel, and sandals somewhat in a Baywatch style, took place at the American Toys Fair, a significant toy fa ...

Little People

Little People is the preschool brand within the extensive Fisher-Price family, creating a world of miniature characters and places filled with endless fun, kindness, and many smiles for the little one ...

Mattel Games

UNO - Created in 1971 by a barber in Cincinnati, Ohio, UNO is the iconic card game designed to allow families to spend time together and quickly became a must-have in every household. UNO has become a ...

Monster High

Introduced to the market by Mattel for the first time in 2010, Monster High quickly became one of the most successful and beloved children's properties of all time. The franchise seeks to promote a mo ...

MOTU - Masters of the Universe

Mattel has brought back one of its extraordinary properties, an icon of contemporary pop culture, Masters of the Universe, featuring its protagonists He-Man and Skeletor.Since its initial launch i ...

Polly Pocket

Polly Pocket, the original micro doll that encourages girls to be capable and resilient, now transports them to fantastic small-scale worlds with the new compacts and micro-scale bags.Alongside th ...

Thomas the Tank Engine

Thomas the Tank Engine originated from the imagination of an English reverend who, over 70 years ago, created locomotive stories for his little son. The tale told in the book evolved into a successful ...
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