Disney Consumer Products
Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging
Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to interactive games, foods and beverages, stationery, electronics and animation art. This is accomplished through DCP’s various lines of business which include: Disney Toys, Disney Fashion, Disney Food, Health & Beauty, Disney Home and Disney Stationery.
Other businesses involved in Disney’s consumer products sales are Disney Publishing Worldwide, the world’s largest publisher of children’s books and magazines, Disney Interactive Studios, a leading developer and publisher of video games and interactive entertainment, and disneyshopping.com, the company’s official shopping portal. The Disney stores retail chain, which debuted in 1987, is owned and operated directly by Disney, while in Japan is owned by unaffiliated third parties under a license agreement with The Walt Disney Company.
DCP’s origins trace back to 1929 when Walt Disney licensed the image of Mickey Mouse for use on a children’s writing tablet. In 1932, Kay Kamen took charge of what then became Disney Licensing, setting the standard for character licensing within the entertainment industry.
Under the leadership of Chairman Andy Mooney, DCP has shifted from strictly a licensed business model to a true consumer products company focused on product innovation, creativity and quality, and building relationships with key retailers. Disney continues to reign as the world’s largest licensor.
DCP developes products generated by success Disney franchises available during the whole year at retailers and creates Disney-branded merchandise inspired by characters from Disney’s, Pixar’s, Marvel’s and Lucas Film ‘s beloved films, including its first — Snow White and the Seven Dwarfs — to more recent films like Cars and Planes to the recent worldwide success Frozen or The Star Wars series. DCP also supports live-action films with imaginative merchandising programs including those dedicated to the Marvel’s Super Heroes as The avengers, The Captain America and Spiderman.
Furthermore DCP is also focused on the creation of products inspired by the TV series broadcasted on the Disney Channel as Mickey Mouse Clubhouse, Dottie Mc Stuffins, Princess Sophia and Jake and The Never Land Pirates or Violetta or the animated series The Star Wars Rebels, dedicated to target male, 8-12 years old.
DCP has also developed franchises for the female target through a wide range of innovative and creative products such as Disney Princess products for the 6-10 years old babies target.
Whether it’s tiaras for little princesses, Pooh blankets for babies or digital music players for tweens, DCP is about The Walt Disney Company’s broad content and the magical products it inspires.
For further information visit www.disneyconsumerproducts.com.
|Indirizzo||Via Ferrante Aporti 8 |
+39 02 29085.1|