Maurizio Distefano Licensing brings an exciting and varied line-up to Bologna Classic properties, new hits and major launches in exciting portfolio on Stand B4 Hall 31
Maurizio Distefano Licensing (MDL) has a big Bologna line-up planned, with 18 properties making their presence felt on Stand B4 Hall 31 at the Bologna Licensing Trade Fair from 1-3 April.
Among the highlights of the MDL stand are Bing, a huge preschool favourite in Italy, Masha and the Bear, a classic children’s property, and Angry Birds, whose second movie outing is imminent. ZAFARI, Gigantosaurus and Kit’n’Kate are also getting strong promotion at the show as promising properties about to air in Italy for the first time.
The popularity and strength of Bing, the award-winning preschool series produced by Acamar Films, lies in its simplicity and charm, speaking directly to its young audience through experiences similar to their own. Bing is one of the most popular TV shows on Rai YoYo and the Bing Italian Facebook page continues to attract a strong following of highly engaged grown-ups. The Italian Bing YouTube channel launched in May 2018 and already boasts an impressive 29.9m views, attracting over 8.9m views a month! The success of the show with Bingsters and their families has also inspired a huge demand for consumer products.
Over 25 licensees have been signed to date and more are in negotiation for a 2020 launch. The first wave of Bing products is now available at retail: Grabo’s inflatable balloons, Lisciani’s educational games, Ciao’s dress-up costumes, sticker albums from Diramix and a monthly magazine from Centauria, along with a seasonal Easter offer from Dolfin and Ciao, all of which are being well received by consumers. In addition, local costume character licensee Jets will be managing Bing and Flop appearances across all three days of the trade fair.
Masha and the Bear remains one of the most sought-after licenses in the children’s market in Italy. At present there are about 30 Masha and the Bear licenses in the Italian market, along with retail promotions, a strong presence on social media and YouTube, Masha and the Bear’s own area in Leolandia theme park and, of course, the original TV show and two spin-off series.
The continuing success of the Angry Birds mobile game series, and the Angry Birds Movie (Angry Birds Movie 2 is due in September 2019 in Italy), has driven strong licensee engagement with the Angry Birds brand in Italy. As well as a growing licensing portfolio, Red and the gang have even taken part in an Haute Couture event at a special MDL Licensing Meeting and agreed a deal promoting seaside resorts with Alpitour.
MD Licensing is also focused on properties with the potential to be among the next major names in licensing. One of these, ZAFARI, is a TV series about a young elephant who has zebra-coloured stripes, and some equally unusual animal friends in his home at the foot of Mount Kilimanjaro. The show celebrates friendship and difference and is already rolling out through a number of broadcasters across Europe, including Italy’s Rai YoYo.The look and themes of ZAFARI inform a colourful and unique style guide that will help to build strong, appealing product lines, while the many endearing and instantly recognisable characters will lend themselves to numerous product categories.
Then there’s Kit^n^Kate, a very special educational cartoon for pre-school kids, packed with fun, adventure and important educational messages that are incorporated into every episode. The series is currently on air in multiple territories and online. Alongside Ferly, which acts as master publisher worldwide, MDL is expecting a strong retail performance in Italy from this charming and likeable show.
One of MDL’s newest additions is Gigantosaurus, the story of four dinosaur friends on an adventure. Themes of fun and friendship, plus endearing characters, witty scripts, attention to historical detail in the animals and landscape, a
nd, of course, a lot of dinosaurs, make this a potent player for licensing partnerships.
The Maurizio Distefano Licensing team will be on hand throughout the show to provide more detailed information to potential licensees and retail partners about these properties – and many others, including Angry Birds spin-off Hatchlings; the dream-creating monkeys of Monchhichi; the music and comedy of ALVINNN!!! And the Chipmunks; the whacky rivals Zig & Sharko; the global hit emoji® – THE ICONIC BRAND; the funny and slightly crazy Hamstas; the evergreen Asterix; fashion jewellery brand Xento; the amazing art of Gapchinska; animal photography favourite Rachael Hale; and one of Italy’s best-loved and most identifiable fashion brands, Camomilla Milano.
Maurizio Distefano, founder and President, MD Licensing, says: “From art to Angry Birds and from classic kids’ properties to the favourites of the future, MDL offers variety, quality and opportunity across a wide range of target markets and themes. Come to Stand B4 in Hall 31 and we’ll tell you more!”