Mr. Men, Little Miss and GCDS together for a new capsule dedicated to the British icons
GCDS, the Italian luxury casualwear brand beloved by celebs around the world, chose Mr Men Little Miss for a special SS21 capsule collection, in honor of their 50th anniversary
The two brands are a perfect match: colourful and fun, they love to inspire and surprise their fans with unexpected partnerships all about self-expression, simplicity and humour.
From their birth in 1971 the Mr. Men and Little Misses have pursued inclusivity: they are all different and they celebrate those differences: whether you’re SMALL or TALL, NOISY or QUIET, SHY or SILLY, you can achieve amazing things by believing in yourself!
“When I was living in China, everyone was obsessed with Mr. men & Little Miss and I really got to know the characters very well during my time there. There was a really fun character Mr. Messy and I thought he was really great. I love the idea of being able to dress them up in GCDS and show all the different sides of their personalities.” Giuliano Calza, GCDS Creative Director & Co-Founder.
Silvia Figini, Chief Operating Officer, Mr.Men Worldwide, commented “we are pleased to collaborate with GCDS and celebrate together 50 years of success. The capsule is amazing and managed to capture our brand essence of simplicity and fun. Year upon year, the brand has increased its international reach, establishing itself as a classic evergreen property not only in Great Britain but on a global basis.”
The range revisits some GCDS’ hit pieces, like the knit sweater, crop top and the bodysuit, with some of the most famous Mr Men and Little Misses: Mr. Happy, Mr Messy, Mr Lazy, Mr Tickle, Little Miss Sunshine and Little Miss Sparkle are just some members of the cast.
The capsule of 30 pieces includes knitwear, accessories, swimwear, denim, t-shirts and oversized hoodies; it plays wisely with the contrast between black and white backgrounds and the explosion of colors of the characters that seem to be brought to life.
In addition, two new characters, Mr & Mrs GCDS are restyled in custom looks for this special capsule collection available at gcdswear.com and GCDS stores around the world.