Antonella Ceraso, International Consumer Products Director of DeAPlaneta Entertainment, has commented on the agreement: “We are delighted to expand our partnership with Big Picture Licensing. MILO is one of DeAPlaneta Entertainment’s franchise brands, and we are certain that Big Picture Licensing’s approach and way of working will further reinforce its position in the UK.” Sara Redolfi, Head of Licensing Agents at DeAPlaneta Entertainment, added: “Our previous collaboration for Hero Inside has already proven successful, so we are very excited to explore new opportunities for MILO with Big Picture Licensing”.
Big Picture Licensing’s Jason Rice, VP of Global Licensing commented “It’s a thrill and an honour to be extending our relationship with DeAPlaneta Entertainment and to be entrusted with building the licensing business for one of their leading children’s titles. MILO is a wonderfully warm, funny and upbeat pre-school animation with a great platform in the UK and internationally and we are looking forward immensely to working with the team at DeAPlaneta Entertainment and to onboarding a wealth of new partners”.
The announcement coincides with the confirmation of MILO‘s third season, which will begin development in the first quarter of 2025, continuing the colorful adventures of the charismatic kitten and his friends Lofty and Lark, always exploring the wide variety of vocations that exist in the world and transmitting to the show’s millions of fans the message that all jobs are AMAZING.
