Official debut for Miniheroes of the Forest mascots Gastone and Giulietta, who will be the stars of a brand-new series of live events over the coming months, dedicated to children and families.
Miniheroes of the Forest Live Tour – An immersive and interactive experience
The Live Tour is the result of a collaboration, brokered by Starbright Licensing, between the licensor Movimenti Production, part of Banijay Kids & Family and one of Italy’s leading independent animation, and Materia Entertainment, the Licensing & Events division of Materia Srl and official licensee for the Events and Mascots category.
This project marks an important milestone in the brand extension and licensing strategy of Miniheroes of the Forest. The show is also among the most promising properties in the preschool entertainment landscape.
The format features entertainment activities at major upcoming festivals, in partnership with Universal Music Italy, including live music from Miniheroes of the Forest, dancing, and interactive moments with the mascots. These fun-filled events are designed to engage both children and parents while strengthening the emotional bond between the brand and its audience.
Following the success of the inaugural event on Friday, October 24, at the Festival dello Spettacolo di Milano, the mascots will appear with their irresistible baby dance on Saturday, November 1, at Lucca Comics & Games (Junior Area, 4:45 PM, in collaboration with Fabbri Editori) and later at Milano Music Week.
The mascots’ tour will continue with additional appearances at shopping centers and theme parks, where Gastone and Giulietta will host special meet & greet sessions for young fans.
From screen to real life: a new dimension for the brand
With this initiative, Movimenti Production and Materia Entertainment are bringing Miniheroes of the Forest beyond the screen, turning the beloved characters into real-life ambassadors of the show’s positive values and joyful spirit.
This represents a key step in the brand’s development and its expansion into the Kids & Family licensing market.
“With Gastone and Giulietta, we want to bring the magic of Miniheroes of the Forest directly to the audience – through experiences that combine creativity, play, and live interaction,” said Cristiana Buzzelli, Chief Operating Officer of Movimenti Production.
The licensing rights for Miniheroes of the Forest in Italy are managed by Starbright Licensing.
