Netflix announced the launch of its first Netflix House locations in late 2025 at King of Prussia Mall (Philadelphia) and Galleria Dallas (Dallas). These permanent spaces, each spanning over 100,000 square feet, will feature immersive, story-driven experiences, themed dining (Netflix Bites), and exclusive retail inspired by iconic Netflix IPs such as Wednesday, Squid Game, ONE PIECE, Stranger Things, and the Knives Out franchise.
In 2027, Netflix House will expand with a third, landmark destination on the Las Vegas Strip (BLVD Las Vegas), further reinforcing the brand’s commitment to licensing and live fan experiences.
Building on more than 40 immersive experiences worldwide – including The Queen’s Ball: A Bridgerton Experience, Stranger Things: The Experience, Squid Game: The Experience and Netflix Bites – Netflix House marks the next step in bringing fans inside the stories they love.
As Marian Lee, Netflix’s Chief Marketing Officer, stated:
“Finally, a place where Netflix stories become real and fans can step inside, play, shop, and taste. With fresh adventures dropping regularly, there will always be a new reason to return.”
Experiences at Philadelphia (King of Prussia Mall)
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Wednesday: Eve of the Outcasts – a school carnival takes a dark turn in this eerie, gothic adventure.
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ONE PIECE: Quest for the Devil Fruit – team up with the Straw Hats in a high-stakes race against villains and marines.
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Netflix Virtuals (VR Games) – immersive VR titles developed with Sandbox VR.
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Top 9 (Mini Golf) – nine interactive holes inspired by Netflix favorites.
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TUDUM Theater – screenings, fan events, trivia nights and special talent appearances.
Experiences at Dallas (Galleria Dallas)
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Stranger Things: Escape the Dark – explore Hawkins in search of missing townspeople before darkness takes over.
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Squid Game: Survive the Trials – fans step into the arena to face iconic challenges.
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Netflix RePLAY – an interactive arcade with physical challenges and immersive game rooms.
Food, retail and hiring
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Netflix Bites – casual dining with dishes and cocktails inspired by Netflix stories.
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Exclusive merchandising – retail space featuring rotating product lines.
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Hiring opportunities – both Philadelphia and Dallas Netflix Houses are recruiting new staff.
To date, Netflix Experiences have reached over 10 million fans, across 450 events in 300 cities, with an average guest rating of 4.6 out of 5, confirming Netflix’s strong positioning in the licensing and experiential sector.
