New Peanuts x PUMA global collaboration launches
Peanuts Worldwide is collaborating with sports company PUMA for a line of footwear, apparel, and accessories for adults and kids featuring Charles M. Schulz’s classic characters
The deal was brokered by WildBrain CPLG’s German team.
The PUMA x Peanuts adult offering sees the launch of classic PUMA styles adorned with members of the Peanuts gang including Charlie Brown, Snoopy, and Woodstock in basketball inspired scenes. The clothing will bring a collection of tees, hoodies, and sweatpants for both men and women. The footwear includes the Future Rider and classic basketball style, the Ralph Sampson. Rounding out the adult items in the range are beanies and a backpack.
The kids’ Peanuts collection encompasses visuals of the characters playing sports including baseball, football and more. In a variety of items for girls and boys, the collection features hats, backpacks, and classic T7 track suits. Key PUMA footwear styles including the Mirage Mox and Ralph Sampson will also be available in junior, preschool, and infant sizing.
Tara Botwick, Senior Director, Territory Management EMEA for Peanuts Worldwide, said: “The PUMA x Peanuts collaboration brings together two iconic and internationally loved brands. We’re confident both kids and adults will love the sportswear and accessories that mix PUMA’s distinctive styles with eye-catching Peanuts art in a line full of character, imagination and nostalgia.”
The PUMA x Peanuts collection is now available at PUMA.com and at PUMA stores and select retailers.