Brand & Lifestyle Licensing Awards 2022: The Winners


The winners of The B&LLAs 2022 industry awards were announced this afternoon (Wednesday 27 April) at a wonderful awards event, held at the Hilton Park Lane Hotel in London Hosted by Ed Gamble, the brand licensing community’s annual get-together, was attended by 400 retailers, licensees and brand owners who shared in the joy as the […]

Sanrio® Creates Its Own Immersive World – My Hello Kitty Cafe on Roblox


Sanrio debuts its own virtual “My Hello Kitty Cafe” on Roblox, a global platform bringing millions of people together through shared experiences The “My Hello Kitty Cafe” experience supports Sanrio’s goal to elevate the everyday through shared moments. Friends are encouraged to imagine, create, and have fun with Hello Kitty® and Friends as they explore […]

Bing celebrates storytelling


Acamar Films has been celebrating storytelling for World Book Day with Bing and all his fans in Italy Bing stories portray authentic characters and relatable moments that help pre-schoolers to understand and recognise the multitude of emotions they experience each day. The campaign involved various online, retail and on-air collaborations to emphasize the importance of […]

Licensing Expo 2022 Reveals New Raft of Confirmed Exhibitors, Including Riot Games, Amazon Studios, Netflix, MLB Players, and Sesame Workshop


Licensing Expo, produced in partnership with industry trade association Licensing International, continues to lock in the world’s most sought-after IP owners for the 2022 edition spanning a wide array of product categories Most recently signed exhibitors for the May 24-26 event, held at the Mandalay Bay Convention Center, include Amazon Studios, Netflix, MLB Players, The […]

Animaccord reserves a brand-new look to Masha and the Bear to give fresh air to Consumer Products


For the first time since the founding of Masha and the Bear, Animaccord has conducted a large-scale rebranding, releasing a new Core Guide that presents huge renovations A new logo looks more elegant and modern; new corporate colours offer greater print opportunities as well as updated corporate fonts and new décor encompass the best graphic […]

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