Peanuts fashion collection launches at Riva stores in the Middle East

An extensive Peanuts fashion collection has debuted at Riva stores in the Middle East, in a deal brokered by WildBrain CPLG on behalf of Peanuts Worldwide

The 50+ piece collection which spans kids and ladieswear, sees Snoopy and the rest of the Peanuts gang feature across daywear, outerwear, footwear and accessories. 

Established in 1997, Riva offers contemporary fashion for women and kids aged 2 to 45 years. The brand is known for its individual take on the latest trends with quality ranges that allow its loyal customer base to express their individual style with a touch of glamour. Steady growth over the years has turned Riva into a consolidated brand and a major fashion reference in the Middle East. Riva is now present in six countries with more than 60 stores.

The Peanuts launch has been supported with a heavyweight marketing campaign including: point-of-sale and window displays at 38 stores; Peanuts-branded shopping bags; out of home advertising, including billboards at key locations throughout the Middle East; social media advertising across Instagram, Snapchat and Google; and SMS marketing to over 80,000 customers. RIVA also organized a Peanuts-branded mall event outside one of their key stores in Kuwait with dancing, face-painting and games for children to celebrate the launch of the collection.  

Neesha Law, Commercial Director, at WildBrain CPLG Dubai, said: “We are thrilled to have collaborated with an on-trend fashion retailer like Riva for this iconic Peanuts collection. The range embodies the Middle East fashion sense and is a benchmark for modest fashion retailers everywhere.”

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