PJ Masks and SOS Villaggi dei Bambini unite this Halloween to “give a treat” to hundreds of children in need of care and protection

Animation & Characters

Starting October 26th, the famous children’s animated series launches “Do a Trick, Give a Treat”, a fundraising activity to support the association committed to supporting children that don’t have parental care or are at risk of losing it

This Halloween, the PJ Masks decided to launch “Do a trick, give a treat” – a Digital Campaign in support of SOS Villaggi dei Bambini, an association that, for 70 years, has been committed to supporting children and young people in 136 countries, including Italy, who don’t have parental care or are at risk of losing it.

From  October 26th until November 1st, all you need to do is use the special “Trick or Treat” PJ Masks Instagram filter (available at this link https://www.instagram.com/ar/339724884118500/ or searching in the IG filter gallery for “PJ Masks Dolcetto-Scherzetto”) to help support SOS Villaggi dei Bambini in its commitment to help children and young people in need in Italy, who cannot count on the presence of their family to grow up.

The “Do a trick, give a treat” campaign is part of a wider project to support SOS Villaggi Dei Bambini. Among the activities, PJ Masks has decided to make this Halloween very special for the children who are accommodated in the SOS Villages in Italy: in collaboration with its partners, the brand has donated toys, books, games, scooters and more to the little guests, for a true PJ Masks-style celebration!

In addition to using the Instagram filter, for those who wish to give even more support, a special PJ Masks landing page has also been created on SOS Italia’s website (www.sositalia.it/campaign/pj-masks), where donations can be made directly to SOS Villaggi dei Bambini.