Planeta Junior secures first deals for Illumination’s The Secret Life of Pets 2 in Poland
The licensing program in Poland will cover the following categories: BTS & Stationery, puzzles & secondary toys, gifts & novelties, bakery and apparel
Planeta Junior, a leading European children’s and youth entertainment company, is pleased to announce its expansion in Poland with a powerful licensing program for Illumination’s The Secret Life of Pets 2, covering multiple categories and kicking off consumer products of this property soon.
Families will enjoy The Secret Life of Pets 2 -inspired products like the colourful and amazing BTS & Stationary by St. Majewski, puzzles & secondary toys provided by Trefl, funny GSM accessories & novelties by ERT by ERT, special bakery items by Krakowskie Wypieki and trendy and fashionable customised apparel by SMYK.
Illumination’s The Secret Life of Pets 2 will follow summer 2016’s blockbuster about the lives some pets lead after its owners leave for work or school each day. Illumination founder and CEO Chris Meledandri and his longtime collaborator Janet Healy will produce the sequel to the comedy that had the best opening ever for an original film, animated or otherwise.
The Secret life of Pets 2 will see the return of writer Brian Lynch (Minions) and once again be directed by Chris Renaud (Despicable Me series, Dr. Seuss’ The Lorax), and arrives in theaters in June 28th.