Poetic Brands Announces Multi-Year Partnership with Xbox

The three-year deal with the leading gaming brand focuses its interest on apparel and luggage for the UK market.

Poetic Brands, a leading apparel licensee, has announced its partnership with Xbox, the iconic entertainment brand, in a three-year deal brokered by Xbox’s global licensing agency Tinderbox, the specialist digital division of Beanstalk.

The partnership will see Poetic Brands bring an exciting variety of Xbox products to the UK market, across categories including men’s and ladies’ apparel, nightwear and underwear, to further establish Xbox as an entertainment and lifestyle brand. The agreement will also see Poetic Brands introducing a collection of Xbox branded luggage into the range, a first for the Xbox brand. 

Elliott Matthews, Managing Director of Poetic Brands, commented: “We are delighted to be working with one of the most iconic gaming brands in the industry. We’re extremely excited to create range of stylish, on-trend collections in collaboration with this iconic and timeless brand.”

“Tinderbox are thrilled to be partnering Xbox with Poetic Brands, a truly best-in-class apparel partner,” said Ben Parker, Director, Brand Management at Beanstalk. “We look forward to seeing how the Poetic Brands team bring innovation and creativity to the Xbox range and launch exciting products in new categories.”


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