Pokémon Announces Partnership with Build-A-Bear Workshop

The Pokémon Company International announced today it has partnered with Build-A-Bear Workshop, the interactive destination where guests can create personalised furry friends, to release an exclusive stuffed Pikachu in early 2016. For the first time, fans will be able to engage with this iconic Pokémon in Build-A-Bear Workshop’s signature experience.

Pikachu will be available at Build-A-Bear Workshop stores throughout North America, Europe and Australia and online at www.BuildABear.com. All fans who purchase a Pikachu will receive a unique Build-A-Bear Workshop-branded Pokémon TCG card as a gift with purchase. In addition to the unique interactive store experience, guests can customise their Pikachu with a Poké Ball hoodie. If fans choose to purchase their pre-stuffed Pikachu online, it will include a sound chip, the Poké Ball hoodie and a Charizard costume.

“Pokémon and Build-A-Bear Workshop both create memorable experiences for fans of all ages,” said Monika Salazar, Director of Licensing at The Pokémon Company International. “We are delighted to partner with a brand like Build-A-Bear Workshop that represents fun and friendship.”

With more than 275 million Pokémon video games sold to date, 21.5 billion Pokémon Trading Card Game cards shipped globally, and more than 800 episodes in its animation library, the Pokémon brand is stronger than ever. With a newly expanded licensing team, The Pokémon Company International has been reaching audiences beyond its traditional demographics by collaborating with new partners, introducing new product lines and strengthening its fashion and home, toy and game, and clothing and apparel lines.

Subscribe to our newsletter!
Subscribe to our newsletter to get a preview of licensing news and to stay updated on the international initiatives of Licensing International.
Privacy Policy and Newsletter Policy