Pomelo launches special collaboration with Chupa Chups
Pomelo announces the launch of a one-of-a-kind collection with Chupa Chups, a world-famous Spanish lollipop and confectionery brand
Since 1958, Chupa Chups has been a part of the childhood of millions of consumers worldwide. Pomelo merges a strong sense of this Chupa Chups tradition of sharing happiness for the dreamers of all ages through apparel and products that combine creativity and innovation.
Pomelo’s latest collection embodies the versatility of Chupa Chups candy: there’s a flavor for every mood and preference. With the ‘Forever Fun’ concept rooted at its core, the 16-piece contemporary collection appeals to customers who are all about fun, spontaneity, and exude positivity. Influenced by the retro rave trend with a retro-futuristic aesthetic and the Pop Kitsch style, the assortment includes t-shirts, bodysuits, denim pieces, fit and flare mini dresses, co-ords, and accessories – perfect for the high summer season.
Inspired by Chupa Chups’ best flavors – Raspberry, Orange, Cola Lemon, and Strawberries and Cream – the vibrant color palette of this collection is embossed across Pomelo’s best-selling silhouettes. The iconic Chupa Chups daisy insignia, fun lollipop, and signature striped prints prompt #PomeloGirls to reminisce over the carefree, childhood days, where lollipops were aplenty. To add to its specialty, the collection was partially crafted using sustainable cotton, powering up Pomelo’s range of items under its “Down to Earth” sustainable edit. Pomelo Girls are invited to shop this array of eye-catching designs and to stay fun and fashionable.
The Pomelo and Chupa Chups Collection will be available on the Pomelo app via iOS and Android, online at pomelofashion.com, and in-stores, in Thailand on 7 April, Singapore and the Philippines on 6 May, Indonesia on 24 May 2021.