Posh Paws launch global Chic & Love plush range with crystals from Swarovski ®
In a deal brokered by Licensing Link Europe, Posh Paws, the well-established and much regarded leading name in licensed plush, has signed a multi-year global deal to manufacture and distribute premium Chic & Love plush and build it’s awareness using Swarovski® crystals and ‘certification of authenticity’ seal to enforce the positioning and USP – marrying up beautifully created plush with these iconic Austrian crystals from this globally iconic brand.
Aimed at young adult gift givers and the fashion savvy wanting to make a statement, this new collection further positions Posh Paws into the gift and lifestyle sector adding to its foothold in the character and entertainment space.
“We are incredibly excited to be working with Posh Paws on this beautiful range of plush that absolutely fills a gap in the market to deliver a range of considered and emotionally-based gifts celebrating key life stages and events. The use of Swarovski® crystals and subsequent consumer recognition of the association with the Swarovski® brand, it’s global awareness and value in excess of $3.5bn means there is a real opportunity here to put Chic & Love firmly on the global map” said Julien Barbier, Global Agent, Chic&Love.
Alan Smith, Managing Director at Posh Paws added: “As soon as we were presented with the opportunity on Chic & Love, the use of Swarovski® crystals and the application of the ‘certificate of authenticity’ seal, we knew it was the perfect fit. We’re in the business of making the highest quality plush toys & accessories and what better way to do this than with Swarovski® Crystals. Adding lifestyle properties such as this to our portfolio is the perfect brand to continue our growth in the gift market.”
Posh Paws will be globally launching at Top Drawer, Olympia from the 8thSeptember.