Product group Baby and Infant Articles features diverse offering at the Spielwarenmesse

Product group Baby and Infant Articles features diverse offering at the Spielwarenmesse

  • Product highlights at established Special Area
  • Guide as a valuable source of information

The market for baby and infant articles has experienced continual growth in recent years. A study conducted by retail research institute IFH Köln in collaboration with retail consultancy BBE has found that this market currently has a volume of around EUR 7.2bn in Germany alone. The significance of this sector is reflected at the Spielwarenmesse which is regarded among international manufacturers as a central business hub for the baby and infant segment. Opening its doors from 29 January to 2 February, the world’s leading toy fair invites visitors to discover the huge spectrum of toys and related ranges for our youngest members of society. Retailers and buyers can also take a targeted look at the latest innovations and trends within the product group Baby & Infant Articles. The eponymous Special Area provides a thorough insight into the comprehensive selection of products available in this segment.

Innovative industry hub

310 companies will be presenting their innovations in the product group Baby & Infant Articles which is accommodated in Hall 2 and part of Hall 3. Among them are reputed, long-standing exhibitors such as Habermaass from Germany, Skip Hop from the USA and Nattou from France. First-time exhibitors include, among others, Cam Cam Copenhagen A/S from Denmark and Belgian manufacturer Tiny Magic. The product group’s broad portfolio embraces baby toys and baby textiles, travel systems, care and food as well as home and safety.

Diverse inspiration

The Special Area Baby & Infant Articles helps visitors to gain their bearings amid the diversity of products on show. Located in the passageway between Halls 2 and 3, the zone mirrors many of the product group’s highlights, providing trade visitors with a valuable overview of the sector. Exhibitors, on the other hand, are given the opportunity here to present their innovations in an exclusive setting. To facilitate initial contact between manufacturers and the toy trade, an extensive Guide contains further information on all products exhibited in the Special Area. Copies of the Guide are freely available in the Special Area, detailing as an additional service all manufacturers showing baby and infant articles at the Spielwarenmesse. Ernst Kick, CEO of Spielwarenmesse eG, concludes: “The Special Area Baby and Infant Articles gives buyers and retailers new ideas for their product ranges. At the same time, the area is warmly welcomed by manufacturers as it gives them the chance to display their product highlights in a prominent second location.” At the last edition of the world’s leading fair, 109 international exhibitors showcased a total of 177 products in the Special Area.

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