Rainbow Chooses Lisle Licensing To Hit the UK with 44 Cats

Animation & Characters

Rainbow – the global content company behind some of the world’s best-loved kids’ brands has just announced a first-class partnership with Lisle Licensing for the distribution of its brand new phenomenon 44 Cats across the UK.

44 Cats debuted in the UK on March 4th airing on Nick Jr and will land on Pop TV in September. The all-cat property premiered in Italy last November with record-breaking TV ratings, and is already enjoying tremendous popularity throughout the world. The 52 x 13’ animated series is an explosive mix of music and cuteness that deals with central themes such as tolerance, diversity and altruism, combining positive values, action and comedy in a sophisticated CGI production for pre-schoolers. The show follows the daily adventures of Lampo, Milady, Pilou, and Meatball – four adorable kittens who are part of a music band named The Buffycats – helping others and always finding creative solutions to everyday hitches.

The collaboration with Lisle Licensing adds to a number of agreements that put Rainbow’s hilarious brand in the spotlight, with excellent market response.

“We are delighted to be working with Rainbow on 44 Cats. It is exciting to see so many first class licensees already on board with the license, and we can’t wait to get to work. It will be a fantastic addition to our portfolio” says Francesca Lisle Licensing Director of Lisle Licensing.

Rainbow’s Head of CP Sales Matteo Olivetti also commented enthusiastically: “We are thrilled to be working with Lisle Licensing and look forward to bringing the enthralling energy of 44 Cats to the UK”.

Among the largest animation studios in Europe, Rainbow is an internationally renowned TV and movie producer that develops and distributes animated and live action series and films for kids and families. The global reception of Rainbow brands has translated into widespread licensing success across a multitude of categories – such as toys, videogames, publishing, apparel and food – across territories throughout the world and through market leading licensees in each category.