RHS endorses The Original Muck Boot Company’s Outscape range
The Royal Horticultural Society (RHS) has announced its endorsement of a new range of footwear from maker of premium boots – and long-standing RHS partner – The Original Muck Boot Company
The new RHS-endorsed range, called Outscape, is a new concept in footwear that offers the modern look, comfort and performance of a trainer but with the waterproof and durable protection that is the hallmark of all Muck ranges.
Available in two different heights (ankle boots and low shoes) for all genders, Outscape shoes (in six colourways) and short boots (in four colourways) are ideal for active outdoor work and exploration. The range offers easy on/off and features a Dual Density footbed for all-day comfort with antimicrobial protection. A shovel-ready nylon shank provides added underfoot stability when using garden tools, and a durable rubber outsole features self-cleaning, multi-surface traction suitable for most occasions.
The target market for the range is 18-35-year-old aspirational, motivated men and women who love animals, travel and the land, but the appeal of the shoes and boots is expected to extend to anyone who appreciates durable, comfortable outdoor footwear – especially at a time when travel restrictions have made gardening and walking more popular than ever.
The Outscape shoes and boots are designed using two brand-new material inventions: Muckskin, an innovative neoprene upper, and Guarden, an advanced toe and heel outsole protection, both of which provide exceptional durability with self-cleaning outsole lugs for optimal traction.
The range is available at a number of major garden centres and high street retailers. It is also available at online retail. The full range can be viewed at https://muckbootcompany.co.uk/
The Original Muck Boot Company was formed in 1999 to provide 100 per cent waterproof boots and footwear that withstand the muckiest situations in every season. Its ranges include a wide selection of multi-purpose gardening boots and shoes endorsed by the RHS since 2016.
Eleanor Cornwell, EMEA Marketing Lead, The Original Muck Boot Company, says: “Performance and versatility are key when on-the-go and we believe our Outscape ranges perfectly meet the needs of many gardeners and walkers for a waterproof boot with the comfort of a lightweight trainer. We’re delighted that the RHS agrees with us and thrilled to have the endorsement of Britain’s favourite gardening charity.”
Shereen Llewellin, Licensing Executive, RHS, says: “There are many makers of outdoor footwear but few that meet the exacting standards demanded by RHS supporters for gardening, dog walking and rambling that have become especially popular in the past year. The Original Muck Boot Company understands this market better than almost anyone – and we are delighted to endorse the comfortable and durable Outscape range.”