Seminal celebrates a key milestone in its mission to bring artists and brands together through meaningful licensing collaborations. After nearly 18 months of creative and strategic development, the first wave of Seminal-led projects is now live globally — with leading partners such as Zara, NEXT, and Olympia Le-Tan.
These launches mark a new phase in how brands and artists can co-create—moving beyond simple artwork placements toward deeper creative partnerships, built with equity, artistic integrity, and commercial scale in mind.
Zara x Otis Kwame Kye Quaicoe
Zara’s largest art-licensed collection to date features acclaimed Ghanaian artist Otis Kwame Kye Quaicoe, who has reimagined his visual world across 30 pieces of apparel and accessories. Developed closely with Seminal, this collection goes far beyond traditional licensing—bringing Otis’ work to life through full-scale creative translation. Available now online and in select Zara stores worldwide.
Olympia Le-Tan x Dede Bandaid
In the first release from a nine-artist series with Olympia Le-Tan, Israeli street artist Dede Bandaid brings his signature bandage iconography to three limited-edition handbags. Only 77 pieces of each design have been produced, hand-crafted in Europe. The collection reflects both brands’ dedication to artistic expression, craftsmanship, and collectability. Additional drops are scheduled to follow.
NEXT x Totcat
British retailer NEXT partners with Seminal on a long-term licensing program featuring global street artists. The first collection spotlights Colombian artist Totcat, whose playful, bold visuals now appear across a wide range of apparel items in-store and online. More collaborations are slated to launch in the coming months, with dozens of SKUs already in production.
These partnerships reflect Seminal’s commitment to building bridges between the art world and the retail industry—creating opportunities where creative vision, commercial reach, and cultural relevance align.
A full digital press kit with images and collection details is available upon request.
