Socks are Stars – Frida Kahlo Gruppo Calzedonia Collaboration
Barcelona based Art Ask Agency, are very excited to share the latest hot news on Frida Kahlo
The Frida Kahlo licensing program continues to grow substantially, despite these challenging times, and is pleased to announce its latest Frida Kahlo collaboration with worldwide legwear and beachwear retailer, Calzedonia.
Gruppo Calzedonia are a main player in this sector on a European level and one of the main ones worldwide.
Calzedonia has a well-established online sales channel which will give Frida fans the possibility to purchase products, once launched in March 2021, despite any pandemic restrictions.
The officially licensed range, depicting iconic lifestyle brand Frida Kahlo, will have 7 pairs of socks catering for various consumer targets and styles, including casual, elegant and sport, and 4 pairs of embellished tights/panties. The launch will be accompanied by Calzedonia’s marketing communications as well as store fronts across the world.
“We are extremely proud and honoured to be partnering with the amazing team at Calzedonia for this licensed product collection. Can’t wait for the launch!” Maria Strid, Owner Art Ask Agency.
“Kahlo’s signature style, from long circle skirts to embroidered blouses and intricate floral compositions in her hair, is rich with aesthetic imagery and has allowed the artist to resonate with audiences even in the 21st century, becoming the focus of international fashion and inspiring the collections of haute couturiers and the fashion world in general, from runways to streetwear trends. Socks, entirely on-trend today and stars of countless cool outfits in recent months (loungewear and otherwise), come alive with fun, bright prints in true ‘Rebel’ style.” Calzedonia Press Team.