Spotlight on Character and Entertainment Brands at Licensing Expo 2016
Top character and entertainment brands from all facets of media including film, television, online, music and gaming will meet once again in Las Vegas, NV, at Licensing Expo, the world’s largest and most influential licensing industry event. The annual tradeshow is an opportunity for these leading brands to make connections, further their influence and extend into new product categories and territories. Produced by UBM Americas and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the Expo is held on June 21-23 at the Mandalay Bay Convention Center, Las Vegas, NV. Jessica Blue, Senior Vice President, Licensing, UBM: “Licensed products account for $241.5 billion* in total retail sales worldwide, with 44.4%* of that from character entertainment brands. Licensing Expo provides an opportunity for these brands to showcase new concepts and evergreen franchises, to update existing partners and find new ones.”
As the longest consistently running licensing tradeshow, Licensing Expo connects more than 16,150 licensees, manufacturers and retailers with both iconic and emerging intellectual properties each year. The 2016 show features brands such as Alvin and the Chipmunks, Angry Birds, Dr. Seuss, Five Nights at Freddy’s, Garfield, Hot Wheels, Minions, My Little Pony, The Simpsons, The Smurfs, Sonic the Hedgehog, SpongeBob SquarePants, The Swan Princess, Teenage Mutant Ninja Turtles, Thomas & Friends, Transformers and The Very Hungry Caterpillar. Some of these beloved characters can be seen during the annual Licensing Expo Character Parade held at select times throughout the show. Highly anticipated by attendees and exhibitors alike, the Parade is the place where character and entertainment licensing comes to life.
Pete Yoder, Vice President, Cartoon Network Enterprises, North America: “Each year, Licensing Expo is a critical event on Cartoon Network’s planning calendar. It provides the perfect platform to showcase our ever-broadening portfolio of hit brands, whether at our highly anticipated partner summit, or our impactful presence on the show floor. This year, we look forward to celebrating our successful launch of ‘The Powerpuff Girls,’ making key announcements around global franchises like ‘Ben 10’ and ‘Adventure Time,’ and introducing Adult Swim’s breakout hit ‘Rick and Morty’ to the licensing community.” Over 435 companies representing more than 5,000 brands will be exhibiting at this year’s Licensing Expo. Character and Entertainment highlights include BBC Worldwide, C3 Entertainment, Inc., CBS Consumer Products, DreamWorks Animation, Hasbro, Iconix Brand Group, Mattel, Inc., MGA Entertainment, NBCUniversal Brand Development, Nickelodeon, One Entertainment, Paramount Pictures, Rovio Entertainment Ltd., Saban Brands, Sony Pictures Consumer Products, Striker Entertainment, Twentieth Century Fox Consumer Products, Ubisoft Entertainment, Warner Bros. Consumer Products and many more.