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Beauty Creations Cosmetics Announces Licensing Agreement with Hasbro for MY LITTLE PONY Collection

Posted on by Eleonora Cerioli

Innovative beauty brand Beauty Creations Cosmetics and leading toy and game company Hasbro have signed a license for a collaboration with the iconic heritage brand, MY LITTLE PONY®.

The MY LITTLE PONY® x Beauty Creations Cosmetics collection is a fun and colorful collaboration that will make its debut at Licensing Expo in Las Vegas on May 21, with a launch to the public on the International Day of Friendship Day on July 30, 2024. This is the first licensing agreement for Beauty Creations Cosmetics.

“We are so excited to bring this collaboration to life,” says Esmeralda Hernandez, Founder/CEO Beauty Creations Cosmetics. “This collection brings the simple feelings of childhood memories into everyday glam and allows us to relive our favorite memories when we apply our morning makeup.  I have been a fan of MY LITTLE PONY since childhood and now my daughter is a fan of MY LITTLE PONY, as well; the love of this collaboration is something special that we can share.”

The unique collaboration combines the long-lasting, cruelty-free products for which Beauty Creations is known with the nostalgic, retro color palette & artwork signature of MY LITTLE PONY, capturing the essence of the beloved MY LITTLE PONY brand and offering fans of all ages the chance to express themselves with a touch of magic. The result is an enchanting 14-piece collection of makeup and beauty accessories – most of which are versatile, multi-use products for the face, eyes, lips and even body and hair. Highlights of the collection include the ‘Lost in the Clouds’ Shadow Palette (five eyeshadow shades, one blush, one highlight and one bronzer) inspired by the vibrant hues of the MY LITTLE PONY rainbow. Add a touch of shimmer and color with the  ‘Mane Event’ blush & highlight set and embrace retro charm with the ‘Made in the 80’s’ lip oils. The offering also includes accessories like makeup sponges, a hand mirror and water cup featuring the whimsical artwork of the beloved icon, along with a body scrub and body lotion. Prices for the MY LITTLE PONY x Beauty Creations Cosmetics collection will range from $5 for ‘Unicorn Magic Glitter Liner’ to $18 for the hand mirror, complete with the franchise’s signature bow.  

Retailers and guests at the Hasbro booth at Licensing Expo will have the opportunity to preview the MY LITTLE PONY x Beauty Creations Cosmetics line, with makeup artists from the Beauty Creations Cosmetics team on hand to offer product testing, touch-ups and giveaways of the collection.

“We can’t wait to deliver the color, magic and friendship that our beloved MY LITTLE PONY franchise is known for into this stunning collection with Beauty Creations Cosmetics,” said Marianne James, Senior Vice President, Global Licensing at Hasbro. “By bringing this fun booth demo to Licensing Expo, attendees and our industry friends can get a taste of the exciting MY LITTLE PONY brand experience that has captivated multi-generational fans for over 40 years. From kids, trendy tweens and teens to moms who grew up with the Mane 6, the ponyverse is for everyone.”

For more information on the collection, follow Beauty Creations Cosmetics at www.beautycreationscosmetics.com.

Hasbro Announces TRANSFORMERS 40th Anniversary Event Featuring Episodes From THE TRANSFORMERS Classic TV Show

Posted on by Eleonora Cerioli

Relive the Magic of the 1984 Animated Series Featuring an Exclusive Behind-the-Scenes Table Read with Peter Cullen, Frank Welker and Other Original TRANSFORMERS Voice Actors – Only in Theaters Starting May 15

Hasbro Inc., a leading toy and game company, announced today a special cinema experience to celebrate four decades of the TRANSFORMERS franchise with TILL ALL ARE ONE: TRANSFORMERS 40th ANNIVERSARY EVENT. Honoring the brand’s legacy in bringing continuous action and adventure to fans of all ages, the theatrical event will provide limited screenings of episodes from the classic 1984 animated series “THE TRANSFORMERS.” Screenings will be available in select cinemas across the US, UK and Mexico, along with select territories in Europe, Latin America and Asia starting on Wednesday, May 15. Tickets for the TRANSFORMERS 40th Anniversary Event will go on sale at Transformers40thCinemaEvent.com onWednesday, April 10 at 9.30am Local Time.

This special cinema experience will take fans back to the very beginning as some of the TRANSFORMERS original voice-over talent, including Peter Cullen (original voice of Optimus Prime) and Frank Welker (original voice of Megatron), team up for the first time in decades to revisit their characters and recreate the enduring magic of the classic 1984 animated series. An exclusive behind-the-scenes table read appears on a split screen for the pilot episode, More Than Meets the Eye, Part 1, followed by a traditional screening of the next three episodes of the series. Fans can experience the original Saturday morning cartoon on the big screen and get a glimpse of its evolution with a sneak peek of the new season of the original animated kids’ series TRANSFORMERS: EARTHSPARK. This is a once-in-a-lifetime opportunity to celebrate 40 years of TRANSFORMERS action, humor and legacy at an anniversary event that is truly… More Than Meets the Eye

“For decades, the battle between the Autobots and Decepticons has come to life in movies, comic books, innovative toys, live experiences and digital media, elevating the TRANSFORMERS brand to a global powerhouse franchise with millions of fans around the world. To celebrate 40 years, we’re bringing fans back to where it all started,” said Alyse D’Antuono, Vice President, Global Franchise Strategy & Management, Action Brands at Hasbro. “THE TRANSFORMERS animated series captured the imagination of fans of all ages when it premiered in 1984, introducing a timeless battle between good and evil fueled by action and adventure. Ask any longtime fan, and they can probably tell you where they were when they first heard Optimus Prime’s iconic phrase ‘Autobots, roll out’ or what it felt like when they first converted a bot character into its alt mode. With exclusive content featuring the series’ original voice actors, this theatrical event is truly for our fans and invites audiences to experience the fun that started it all.”

Distributed by Trafalgar Releasing, the global leader in Event Cinema distribution, this is the second time the company has partnered with Hasbro, Inc., following Peppa’s Cinema Party that screened in cinemas worldwide in February 2024.
For the latest information on the TRANSFORMERS franchise, including toys and entertainment, follow @TRANSFORMERSOfficialon Instagram, @TransformersOfficial on Threads, @TRANSFORMERS on Facebook and @TRANSFORMERSOfficial on TikTok#40yearsonelegacy.

TILL ALL ARE ONE TRANSFORMERS 40th ANNIVERSARY EVENT POSTER

Hasbro and Uniqlo release new Peppa Pig apparel

Posted on by Eleonora Cerioli

Hasbro and Uniqlo Baby have the solution with two brand-new PEPPA products under its My Special Friends UT collection.

These two PEPPA-themed short-sleeved graphic t-shirts will be available to purchase on February 26 in Japan and March 18 in the United States.

The collection will become available in additional markets including China, India, Southeast Asia and Europe in the coming months. 

 

With sizing available from 6 months to 4 years old, this collection is perfect for little ones to sport their favorite characters from the beloved preschool series.

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Hasbro Unveils New Licensed Consumer Products at Brand Licensing Europe 2023

Posted on by Eleonora Cerioli

Celebrating its 100th anniversary, Hasbro returns to Brand Licensing Europe (October 4-6, 2023) this year with a full slate of announcements alongside new and existing licensing partners

From entertainment with A-list guest stars to dazzling fashion and footwear, innovative toys and so much more, Hasbro is delivering something for every fan.

Hasbro’s Purpose is to create joy and community for all people around the world, one game, one toy, one story at a time. With Licensed Consumer Products offices around the world and a strong base of over 1,800 licensees, Hasbro continues to serve its Purpose by delivering product innovations and captivating entertainment for fans of all ages through endless consumer touchpoints, including the following all-new partnerships and collaborations launching across the globe.

Let’s dive in and see what’s new for BLE across Hasbro’s extraordinary portfolio of brands – PEPPA PIG, TRANSFORMERS, DUNGEONS & DRAGONS, MY LITTLE PONY and more.

Entertainment 

  • PEPPA PIG x Katy Perry (Global): Katy Perry, will join the beloved PEPPA PIG franchise as a guest voice star in an episode from the all-new, 3-part PEPPA PIG Wedding Party Special that is set to premiere in Spring 2024.
  • PEPPA PIG x Orlando Bloom (Global): Orlando Bloom will also join the PEPPA PIG franchise as a guest voice star in an episode from the 3-part PEPPA PIG Wedding Party Specialthat is set to premiere in Spring 2024. 
PEPPA PIG Wedding Party Special – Katy Perry (Photo Credit: Hasbro)
PEPPA PIG Wedding Party Special – Katy Perry (Photo Credit: Hasbro)

Fashion & Beauty

  • PEPPA PIG x H&A (EMEA): The Queen of Preschool is helping little ones practice good hygiene through a range of Health & Beauty products from H&A, the UK’s leading supplier of bath accessories. Launching in AW2023 with products releasing throughout 2024, the PEPPA PIG range includes a bubble bath set, lip balm, dental sent and bath confetti.
  • PEPPA PIG x JoJo Maman Bébé (EMEA): In 2024, The popular boutique mother & baby brand, JoJo Maman Bébé is launching a PEPPA PIG children’s apparel collection of day, outerwear and swimwear, with a special focus on detail and embroidery.
  • PEPPA PIG x Peers Hardy Group (EMEA): Peers Hardy, a leading specialist watch, clock, jewelry and gift group, is creating PEPPA PIG-inspired jewelry which will launch at retailers like H.Samuels/ F.Hinds.
  • TRANSFORMERS x Irregular Choice (EMEA): Ahead of TRANSFORMERS’ 40th anniversary in 2024, UK-based footwear brand Irregular Choice is launching an epic 27-piece selection of unisex shoes, bags & accessories that feature fan-favorite Autobots and Decepticons – OPTIMUS PRIME, BUMBLEBEE, STARSCREAM & SOUNDWAVE. Think light up bags & boots with removable jet wings! The limited-edition collection will be available for purchase December 1, 2023 at www.irregularchoice.com.
  • DUNGEONS & DRAGONS x Hatstore (EMEA): The premium home of headwear shop, Hatstore, is bringing a collection of hats based on the much-loved entertainment and gaming franchise, DUNGEONS & DRAGONS. With D&D caps already available online in Europe and the UK, further designs are slated to launch soon, ahead of D&D’s momentous 50th anniversary next year. The deal was brokered by leading global licensing agency, Wildbrain CPLG.
  • DUNGEONS & DRAGONS x KOI (EMEA): KOI, a British-designed vegan footwear brand known for boundary-pushing styles that blend genres, has been tapped to create a stylish range of D&D footwear so fans can rock their fandom everywhere they go.
  • DUNGEONS & DRAGONS x Mavi (EMEA): World class fashion and lifestyle brand, Mavi, collaborates with DUNGEONS & DRAGONS to deliver a brand-new range of t-shirts for men, available for purchase now at Mavi stores and online in Turkey. The four graphic designs reflect the heritage of the iconic gaming brand. The deal was brokered by leading global licensing agency, Wildbrain CPLG.
  • Hasbro x Shirtstore (EMEA): Shirtstore, the online retailer boasting massive selections of cool and funny apparel, teamed up with Hasbro to launch on-demand goods based on beloved brands, DUNGEONS & DRAGONS, TRANSFORMERS, MY LITTLE PONY and G.I. JOE. Products including t-shirts, hoodies and sweatshirts are available now online in Europe and the UK, with brand-new designs slated to launch soon. The deal was brokered by leading global licensing agency, Wildbrain CPLG.  
DUNGEONS & DRAGONS x Mavi (Photo Credit: Mavi)
DUNGEONS & DRAGONS x Mavi (Photo Credit: Mavi)

Home / Travel

  • PEPPA PIG x Bibado (EMEA): The fan-favourite preschool character is expanding its GROW WITH PEPPA segment by working with Bibado, the award-winning weaning company, to launch PEPPA PIG bibs and cutlery to help make mealtimes fun for little ones.
  • PEPPA PIG x Lentil Snacks/Seabrooks (EMEA): PEPPA PIG is making snack time more fun for kids alongside their first best friend through Seabrook eatables. Following the Food & Beverage company’s popular PEPPA PIG Cheesy Lentil Puffs launch at major retailers like LIDL, ALDI, ASDA and Ocado, Seabrooks is launching tasty PEPPA-themed Sour Cream Hoops with ALDI this Fall 2023.
  • PEPPA PIG x Luxury Nursery Company (EMEA): Furthering the GROW WITH PEPPA line, The Luxury Nursery Company, will develop a collection of PEPPA PIG soft play products. As a brand that offers stylish products for every modern parent looking for alternative options to regular nursery and playroom décor, the Luxury Nursery is elevating PEPPA PIG’s playtime catalog with beautifully crafted designs that double as décor, making parents feel like their homes are a little more in order.
  • PEPPA PIG x Modern Cloth Nappies (EMEA): Modern Cloth Nappies, creators of award-winning reusable cloth nappies are bringing PEPPA PIG into their product offerings through an all-new line of branded nappies and accessories.
PEPPA PIG x Modern Cloth Nappies (Photo Credit: Modern Cloth Nappies)
PEPPA PIG x Modern Cloth Nappies (Photo Credit: Modern Cloth Nappies)

Toy

  • PEPPA PIG x Ravensburger (EMEA): The German toy and game company, Ravensburger, just launched a fun and colourful action game starring PEPPA PIG and friends. Players use the sturdy toy camera to ‘take photos’ of their favourite characters from the beloved series. The player collecting four photos of their friend first is the winner​. Available at retail now.
  • PEPPA PIG x TOMY (EMEA): TOMY, the leading global designer, producer and marketer of a broad range of innovative, high-quality toys that kids and parents love, is enhancing the GROW WITH PEPPA collection with all-new products, including Toomies’ PEPPA’s Activity House, Pull Along PEPPA and PEPPA’s Nesting Family – available for purchase now.
  • PEPPA PIG x Trends (EMEA): Hasbro’s PEPPA learning range continues to expand with long-time partner, Trends who create a diverse range of top-quality toys, gadgets and gifts. Launching at retailers like Argos and Amazon this Fall 2023 are the new PEPPA & Friends Piano and Shop with PEPPA interactive toys.
  • MY LITTLE PONY x Fuzzikins (EMEA): Introducing MY LITTLE PONY and the world of Fuzzikins! PlayMonster, which believes in the power of play to make a positive difference in people’s lives, just launched a new range where kids and families can colour and accessorise with Sunny, Izzy and Pipp. Each set includes a MY LITTLE PONY figurine, stamper pens with cutie marks, accessories and stickers. Create, rinse and recolour for endless creativity. ​Available now at retail.
  • TRANSFORMERS x BOTI (Global): Newly available now at retail are the TRANSFORMERS Battle Cubes by BOTI, makers of ultimate collectible toys. Battle Cubes have been a huge hit with audiences, with a range of collectable, themed cubes which offer an engaging gameplay and new ways for fans to explore their favourite entertainment characters. The deal was brokered by leading global licensing agency, Wildbrain CPLG.
  • TRANSFORMERS x Character Options (EMEA): UK-based toy company, Character Options, is helping fans have fun with TRANSFORMERS through the newly launched Flying Heroes OPTIMUS PRIME. Make the Autobot fly fast, far and high! Grip the cord, rip the cord then watch him fly high up into the sky. The harder you pull the cord, the faster he will spin and the higher he will fly.
  • TRANSFORMERS x Sambro (EMEA): ​Sambro International Ltd., the global licensed goods supplier, is set to debut a brand-new range of TRANSFORMERS plush, outdoor and novelty stationery toys for 2024 and beyond. The line includes the TRANSFORMERS: EARTHSPARK series-inspired 28cm Lil Bodz™, the instantly recognisable soft toys with large, stylised heads and little bodies, a medium plush range, plus Puzzle Palz™ 3D character erasers and more. ​Launching in SS24 is the TRANSFORMERS Water Blaster Backpack – the perfect toy for hours of endless outdoor fun.
  • TRANSFORMERS & POWER RANGERS x Rubie’s (EMEA): Rubie’s has teamed up with Hasbro to create brand-new TRANSFORMERS and POWER RANGERS costumes and dress up accessories for families in the EMEA region. 

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Hasbro and The Path Entertainment Group to deliver MONOPOLY LIFESIZED keynote at BLE 2023

Posted on by Eleonora Cerioli

Brand Licensing Europe 2023: Wednesday 4th – Friday 6th October, ExCeL, London

Brand Licensing Europe (BLE) has unveiled its first LBE (location-based experiences) themed keynote session for 2023, plus a first look at ‘what’s on’ throughout the rest of the show, which takes place Wednesday 4th – Friday 6th October at ExCeL, London. Free visitor registration is now open.

Hasbro’s Vice President of LBE, Matt Proulx, and David Hutchinson, CEO, The Path Entertainment Group, will take to the stage from 12:30 – 13:15 on Wednesday 4th October to co-present ‘Passing GO: Bringing the world’s #1 board game to life’.

They will be talking about the hugely popular MONOPOLY LIFESIZED experience: an immersive, 4-D physical version of the world’s favourite family game brand played on a 15m x 15m MONOPOLY board. MONOPOLY LIFESIZED opened in the heart of London in August 2021 and has since welcomed over 150,000 visitors.

Matt and David will jointly explore the creative pursuit and problem-solving that was required to turn MONOPOLY LIFESIZED into one of the most talked-about activations on the experience market today.

“The LBE industry is booming in London, and I’m thrilled BLE has focused on this growing industry for this year’s content programme,” said David Hutchinson, CEO, The Path Entertainment Group. “I’m really excited to be able to share our journey with one of the world’s most iconic board games, alongside our partner Matt Proulx at Hasbro and explore the journey of creating a new LBE concept.”

“At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play, and there may be no better business that exemplifies this than LBE. In working with valued partners who are experts in the experiential space, like The Path Entertainment Group, we can invite our fans to truly step into the worlds of their favourite brands and characters,” said Matt Proulx, Vice President of LBE at Hasbro.

“We were able to translate the world’s favourite family game brand into an award-winning, multi-location LBE experience – MONOPOLY LIFESIZED – by staying true to the iconic gameplay that attracts more than one billion players worldwide while optimizing the elements that would work best in a live format. Close collaboration and strategic planning were paramount to our success, so we hope to share learnings and insight into our creative process to help inspire our peers and partners as we move the industry forward together.”

BLE event director Ella Haynes adds: “It’s an absolute honour to welcome Matt and David to the BLE keynote stage and present the first of our two LBE-themed keynotes. We visited MONOPOLY LIFESIZED as a team when it first opened, so we know first-hand just how brilliant it is – we loved every second – so I can’t wait to hear what happened behind-the-scenes to make this experience a reality. I have no doubt this session will be incredibly busy, so I’d advise everyone looking for LBE tips and trends to register now and arrive at the theatre early!”

What’s on at BLE 2023 – events to lock in your calendar now.

The BLE team has also released a first look at what’s on throughout the show’s three days, including its educational programme and first social dates for visitors’ calendars:

License Global Theatre

The trends defining brand licensing, extensions and collaborations (all sessions free to attend)

Wednesday 4 October 2023

09.15-09.45:  Orientation Session & Licensing 101. A must-attend for new attendees flying solo or previous attendees eager to see what is new this year. You will also hear from experienced industry veterans on how to make the most of the event and be prepared for anything!

09.45-10.00:   Brand Licensing Europe Tour. Visitors can join members of the BLE team to tour the show floor, discover the must-attend activations and know where to go or who to ask for help or advice.

10.00-10.30:   State of the Nation: The Licensing Landscape of 2024. License Global takes a deep dive into the latest trends, spotlights the strategies brands, agents and licensees are adopting for 2024 and the collaborations defining the future of licensing.

11.45-12.15:   Couture Culture: How to Curate Impactful Fashion Collaborations
 
12.30-13.15:    KEYNOTE: Passing GO: Bringing the World’s #1 Board Game to Life

14.00-14.30:    Location Based Entertainment Trends

15.30-16.00:    What’s the State of Play in Sports Licensing? A look at the sports licensing landscape and what led to sports becoming the fourth largest licensing category.

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Thursday 5 October 2023

09.15-09.45:   Orientation Session & Licensing 101

10.00-10.30:    Why Gaming is Taking Over the World.

11.00-11.45:     Story Board: Why Europe is an Exciting Market of Animation, IP and Storytelling. From Lithuania to the Ukraine and beyond, the European region is emerging as a new hub for smash hit intellectual animation properties.

12.00-12.45:    KEYNOTE To be announced soon.

13.00-13.00:     Drawing on the Power and Potential of the Anime Market. Anime is no longer a genre but a powerhouse of storytelling and engagement. Hear why from a panel of Anime experts, collectible manufacturers and platform giants.

14.00-14.45:    LBE: How to Master the Experience Economy. Location-based Entertainment has created a new layer of engagement for fans and families worldwide, but how can brands navigate the market, find the right format to maintain authenticity and work with best-in-class partners?

15.00-15.30:    Navigating the Food Aisle. Three of Europe’s biggest licensing agents will dive into some of the most successful food and beverage deals, partnerships and collaborations in the past 12 months.

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Friday 6 October 2023
 
BLE & License Global’s Day of Purpose

From social responsibility to sustainability and brand ethics, day three of Brand Licensing Europe – in partnership with Products of Change – is a platform for change and a catalyst for good. Dedicated to purpose, this is a day of sessions that invites brands to open-source their expertise, stumbles and breakthroughs as they navigate an ever-changing landscape. Sessions will be announced shortly.

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Other events to note:
 
Wednesday 4 October 2023

11.30-12.00:     Character Parade

17.00-19.00:    BLE Opening Night Drinks – all attendees and exhibitors are invited to attend opening night drinks served from all four of the cafes and bars on the show floor.

19.30 till late:  ‘Soho Nights’ Licensing International BLE Opening Night Party – join Licensing International for an evening of networking and fun at 100 Wardour Street in central London, just five stops from ExCeL on the Elizabeth line.

Thursday 5 October 2023

11.30-12.00:     Character Parade

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