The winners of this year’s Licensing Awards were crowned at a glittering ceremony, with over 1,200 industry executives filling The Great Room at the Grosvenor House Hotel for an evening of celebration.
The event opened with a special industry spoof of The Traitors, before Jakki Brown, md at Max Publishing (which owns and organises The Licensing Awards) officially welcomed everyone, saying: “There are 1,200 of us here, all to celebrate everything that is great about the licensing industry – the people, the products, the brands and the passion. We’re all in the entertainment business and so this event, the largest awards event for the licensing industry in the world, just has to reflect that. It should be fun and memorable – and hopefully tonight will be that and much more.”
The awards were hosted by the multi-award nominated Suzi Ruffell, with the evening coming to an emotional close with Richard Hollis being honoured with this year’s Honorary Achievement award.
The awards were once again backed by Brand Licensing Europe as headline sponsor and also supported by industry trade body, Licensing International.
The winners of The Licensing Awards 2024 are:
THE UK RISING STAR AWARD
Corinne Duckworth, commercial executive, Dreamtex
BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)
Smyths Toys
BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)
Primark
BEST RETAILER OF ADULT LICENSED PRODUCTS
HMV
THE RADAR AWARD
Cardfactory
BEST OVERSEAS RETAILER
H&M
BEST LICENSED RETAIL MARKETING INITIATIVE
Barbie The Movie Campaign with Zara
BEST LICENSED PROMOTIONS CAMPAIGN
Cluedo Cooking Sauces Promotion with Premier Foods
BEST LICENSED LIVE EVENT
Stranger Things: The First Shadow Theatrical Production from Sonia Friedman Productions
BEST LICENSED TOYS OR GAMES RANGE
Traitors The Official Board Game from Vivid Goliath
BEST LICENSED HEALTH AND BEAUTY RANGE
SpongeBob SquarePants Bath and Body Collection from LUSH
BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE (0-5 YEARS)
Peppa Pig x Natural History Museum Collection for F&F at Tesco from Blues Group
BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE
Squishmallows Collection from H&M
BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE
Barbie Movie Collection for Primark from Bioworld International
BEST LICENSED DRESS-UP OR PARTYWARE RANGE
Wednesday Dress-up Range from Rubies Masquerade
BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE
Peter Rabbit Cross Stitch Magazine from Hachette Partworks
BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
Crayola Kraft Range from Hunter Price International
BEST LICENSED GIFTWARE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE
Miffy x Cath Kidston Collection from Cath Kidston
BEST LICENSED FOOD OR DRINK RANGE
Elf Doughnut Collection from Krispy Kreme
THE INNOVATION AWARD
Real FX Disney Stitch Puppet from WOW! Stuff
BEST SUSTAINABLE LICENSED PRODUCT
Happy Place by Fearne Cotton AW23 Collection with Fabacus from Nobody’s Child
BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5)
Bluey
BEST CHILDREN’S OR TWEEN LICENSED PROPERTY (AGE GROUP 5-12)
Squishmallows
BEST TEEN OR ADULT LICENSED PROPERTY
Barbie
BEST GAMING LICENSED PROPERTY
Minecraft
BEST FILM LICENSED PROPERTY
Barbie The Movie
BEST MUSIC OR CELEBRITY LICENSED PROPERTY
The Beatles
BEST SPORTS LICENSED PROPERTY
Manchester City Football Club
THE CLASSIC LICENSED PROPERTY AWARD
Hello Kitty
What Kids Love Award
Pokémon
Honorary Achievement Award
Richard Hollis
