At Milan Licensing Day 2025, held on 18 September, Starbright Licensing in collaboration with the licensee Materia Entertainment introduced to the public the official mascots of Miniheroes of the Forest.
The costume characters welcomed visitors and were available for photo sessions and meet-and-greet moments with attendees
The licensing strategy developed by Starbright Licensing has led to an important agreement with MATERIA ENTERTAINMENT, the Licensing & Events division of Materia Srl. Thanks to this partnership, a rich program of experiential events, promotional activities and licensing projects is on the way, designed to enhance the imagery of Miniheroes of the Forest, with the involvement of the official mascots that will be presented to the public during MLD 2025.
On the music front, Universal Music Italia, together with Movimenti Production, has released the first three original songs and the official theme song on the main streaming platforms – Spotify, Amazon Music, Apple Music and YouTube. The project includes the release of 13 original songs inspired by the narrative universe of the series.
On the publishing side, Fabbri Editori, part of the Mondadori Group, will be the Italian partner of Miniheroes of the Forest, with new publishing initiatives dedicated to this IP in the coming months.
Starbright Licensing will soon announce new licensing agreements, confirming the strong potential and growth of Minieroi della foresta in the Italian and international markets.
