The official Dragon Ball beach towel is now available at kiosks

22 July 2025 | Alice Corbari | Industry News

In collaboration with TOEI Animation Italia, La Gazzetta dello Sport launches the official Dragon Ball beach towel. The initiative, supported by an RCS media campaign, sees the licensing rights managed by Starbright Licensing.

La Gazzetta dello Sport, in collaboration with TOEI Animation Italy, announces the exclusive launch of the official Dragon Ball beach towel, available at kiosks.

This licensing initiative combines the timeless appeal of one of the most beloved anime global franchises with the influence of Italy’s iconic sports magazine.

Its exclusive distribution through La Gazzetta dello Sport significantly enhances the product’s value, positioning it as both a collector’s item and a must-have, appealing to a broad and diverse target audience, ranging from younger to long-time fans of the series.

The beach towel, measuring 160 x 80 cm, is crafted from high-quality microfiber, distinguished by its exceptional softness and pleasant tactile feel, ensuring superior comfort. This design meets the demands of a public attentive to both quality and aesthetics.

The official Dragon Ball beach towel has been exclusively available through La Gazzetta dello Sport since July 11th and can be purchased at kiosks or on the website store.gazzetta.it.

The launch is supported by a press campaign in RCS MediaGroup newspapers, including La Gazzetta dello Sport and Corriere della Sera, as well as a digital campaign on Corriere.it and Gazzetta.it, which will start shortly.