The winners of Licensing Awards 2016

Retail, Product, Property, Marketing and Honorary Achievement winners crowned in glittering ceremony. The winners of this year’s Licensing Awards have been crowned in a glittering ceremony, presided over by Tim Vine, which saw almost 1,500 retailers, licensors, licensees and industry executives pack into The Grosvenor House Hotel, London.

The assembled crowd was treated to a number of surprises throughout the evening. These included a message from the Cookie Monster himself and a special visit to The Great British Bake Off tent, which produced some rather ‘inventive’ creations.

Pre-awards entertainment was also provided by Warner Bros. this time celebrating Wonder Woman’s 75th with IMD Legion – as seen on Britain’s Got Talent and The X Factor – and the phenomenal vocal talent, Gabriella Champkins.

Awards goers were also treated to a dinner aperitif to make them tingle from the Disney Voices Choir.

“This industry never ceases to amaze me,” said Jakki Brown, joint md of Max Publishing, the organiser and owner of the Licensing Awards. “It is absolutely extraordinary the level of support and commitment everyone in the licensing community has given to make the UK Licensing Awards and tonight something for us all to be truly proud of.  “It’s great that BLE is totally on board as our headline sponsor and that we also have the full support of LIMA, the licensing industry’s trade association. Just think, we have the entire industry under these glittering chandeliers. Thank you for making it happen.”

The ceremony built to an emotional finale, as Ian Downes – md of Start Licensing – was presented with the Honorary Achievement award to a standing ovation.

The winners of the Licensing Awards 2016 are:

The LIMA UK Rising Star

Sarah Patel, Nickelodeon Consumer Products (UK and Ireland)

Best Preschool Retailer of Licensed Products


Best Kids Retailer of Licensed Products


Best Retailer of Adult Licensed Products


The Radar Award


Best Licensed Retail Execution

Minions Summer Takeover from Asda

Top Retailer Award


Best Licensed Toys or Games Range

PAW Patrol Range from Spin Master

Best Licensed Dress-Up or Party Range

DC Super Heroes Range for Sainsbury’s from Rubie’s Masquerade

Best Licensed Preschool Apparel (0-5 years)

Star Wars Babywear for Tesco from Paul Dennicci

Best Licensed Children’s Apparel Range

DC Comics Swimwear Range for Sainsbury’s from Aykroyd & Sons

Best Licensed Adult Apparel Range

Adventure Time Boots from Dr. Martens

Best Licensed Written, Listening or Learning Range

Winnie the Pooh 90th Anniversary from Egmont Publishing

Best Licensed Paper Products or Stationery Range

Star Wars Stamp Range from Royal Mail

Best Licensed Giftware Range

The Simpsons x Skinnydip Krusty the Clown Range – Skinnydip

Best Licensed Home Décor, Tableware or Housewares Range

Peter Rabbit 150 Nursery Range for Mothercare from Suncrest Trading

Best Licensed Food or Drink Range

Minions Banana Tic Tacs from Ferrero

The Innovation Award

Star Wars Bluetooth Speakers from ACWorldwide

Best Preschool Licensed Property

PAW Patrol – Spinmaster & Nickelodeon and Viacom Consumer Products

Best Children’s or Tween Property (age group 5-12)

Shopkins, Bulldog Licensing

Best Teen or Adult Licensed Property

Adventure Time by Cartoon Network

Best Film Licensed Property

Star Wars: The Force Awakens

Best Music or Celebrity Licensed Property

The Beatles, Caroline Mickler

Best Sports Licensed Property

England Rugby, Rugby Football Union

Best Classic Licensed Property Award

Peter Rabbit, Penguin Random House

Best Licensed Marketing Communication Award

Roald Dahl’s Messy Adventure with Persil

The Honorary Achievement Award

Ian Downes, Start Licensing

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