ThinkerBen & Motor: Wins Kidscreen Licensing Challenge

20 February 2025 | Lucrezia Nebbia | Industry News

Metaxilasis’ ThinkerBen & Motor wins the first-ever Kidscreen Licensing Challenge, recognized for its strong licensing potential. Set for completion in 2025, the series will air in Serbia and six Balkan countries, with global distribution by Toon2Tango.

Metaxilasis proudly announces that its animated series ThinkerBen & Motor has won the inaugural Kidscreen Licensing Challenge. The project was recognized by an expert industry panel as having the highest licensing potential among all competing entries.

The Kidscreen Licensing Challenge saw executives from over 70 projects worldwide competing to showcase the licensing potential of their properties. A panel of four industry experts—Meredith Lawson Norrie (Mattel), André Lake Mayer (Spin Master), Roz Nowicki (Miraculous Corp), and licensing agent Sid Kaufman—judged the IPs during a live event at Kidscreen Summit. ThinkerBen & Motor was selected as the winner, highlighting the growing influence of Serbian creative industries on the global stage.

The project has previously been selected for Cartoon Forum and Animation Production Days, reinforcing its status as one of the most promising new animated series.

“We are incredibly proud that ThinkerBen & Motor has received such prestigious international recognition,”said Dmitrii Gorbunov, producer of the show. “This win reinforces our commitment to creating high-quality content that resonates with children and families worldwide.”

The first season of ThinkerBen & Motor is set to be completed by September 2025. The series will be broadcast on television channels in Serbia and six Balkan countries, where distribution agreements have already been secured.

The official global distributor of ThinkerBen & Motor is the German company Toon2Tango. Toon2Tango is part of Germany’s leading entertainment powerhouse, Leonine Studios, which is 100% owned by Mediawan.