Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows including Mr Bean: The Animated Series, today announces a partnership with iconic Parisian café, Rookies, for an immersive Totally Spies! experience.
Season 7 of Totally Spies!, which premiered last year, marked the much-anticipated return of the show, following an 11-year hiatus. The Spies relocated to Singapore and frequently indulged in one of the country’s favourite hobbies, bubble tea! Rookies, renowned for its bubble tea and pancakes, will host a month-long activation from Monday 10 February to Sunday 9 March, celebrating the franchise with an exclusive menu and themed decor that leans into nostalgia. Customers will be offered exclusive goodies, be able to sample bubble teas inspired by the personalities of the characters, and even indulge in a specially crafted pancake.
Emma Brancourt, Licensing Executive at Banijay Kids & Family, says: “From new audiences discovering the show for the first time to adults who grew up with it in the early noughties, Totally Spies! is a franchise that cultivates fans for life. A key pillar of our licensing strategy is ensuring we create products and events for our entire fanbase, and by echoing elements of the latest series whilst showcasing its legacy, the partnership with Rookies does exactly this.”
An eighth season has been confirmed, produced by Zodiak Kids & Family France (part of Banijay Kids & Family), with commissioning broadcasters Gulli and Warner Bros. Discovery EMEA. Plus, a live-action adaptation is in development, produced by Banijay Kids & Family, in partnership with Amazon MGM Studios and Gloria Sanchez Productions.
Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment. Its dedicated licensing division supercharges international commercial opportunities for its portfolio of brands, which includes the beloved animated spy-fi franchise Totally Spies! and comedy classic Mr Bean.
