Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Mr Bean: The Animated Series, today announces 2026 marks Totally Spies!’ 25th anniversary. Since its debut in 2001, Alex, Clover, and Sam have thrilled audiences with their unique mix of action, humour, and friendship. Marking a major milestone for one of the most beloved animated franchises of the past two decades, the brand is expecting its most exciting year yet.
Following the successful reboot in 2024, the Spies return with an all-new eighth season this year, continuing their mission to entertain fans across generations. But it doesn’t stop with new episodes, 2026 is about celebrating everything that makes Totally Spies! iconic: style, gadgets, globe-trotting adventures, and friendship. Each quarter of the year will spotlight one of these themes, creating a year-long celebration that fans can experience both online and in real life. From bold fashion moments and playful gadget-inspired surprises to travel-themed experiences and campaigns honouring 25 years of friendship, the anniversary year will immerse fans in the world they love.
The celebrations will unfold across digital platforms and through creative collaborations that bring the Spies’ universe to life. Already confirmed are partnerships with Osan Optics, with a sleek sunglasses range inspired by the Spies’ iconic looks; Youtooz, delivering collectible plush that capture the characters’ charm; Chaks, offering stylish dress-up for fans who want to channel their inner Spy; and Hachette Heroes, inviting fans to dive into the world of espionage with a creative colouring book.
Benoît Di Sabatino, CEO, Banijay Kids & Family and Producer of Totally Spies! says: “Celebrating 25 years of Totally Spies! with fresh content, new products, a high-performing digital network, and a thriving fandom is proof of its enduring relevance and timeless appeal. From the very beginning, the Spies captured hearts around the world, and today they continue to inspire lifelong fans and new generations. This anniversary is not just about looking back, it’s about embracing the future, and we can’t wait to share what’s next with fans everywhere.”
Roubina Tchoboian, Head of Global Licensing, Banijay Kids & Family adds: “Totally Spies! has become a cultural touchstone, uniting audiences across generations and creating opportunities for products and experiences designed to celebrate and deepen the brand’s connection with its community. As we mark 25 years, we’re further expanding our licensing programme and are working hand-in-hand with our fantastic global network of licensing agents to deliver an unforgettable 2026 – one that speaks to our multigenerational fanbase and brings bold, creative experiences to every corner of the world.”
First launching in 2001, Totally Spies! hooked a generation of fans with its iconic aesthetic and powerful female leads. Produced by Zodiak Kids & Family France (part of Banijay Kids & Family), it returned in 2024 with its seventh season, following an 11-year hiatus and an upcoming eighth season has been confirmed.
Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids’ brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.
Led by Benoît Di Sabatino, Banijay Kids & Family is part of media and entertainment powerhouse Banijay Entertainment.
