Tzumi Pets becomes the first licensee for IMAX original film Superpower Dogs

Posted on 3 June 2019

Animation & Characters Movie & Television

In a deal brokered by CPLG North America, Tzumi Pets, one of the fastest-growing pet-product companies in the US, has become the first licensee for Superpower Dogs, the latest IMAX documentary from Cosmic Picture.

Superpower Dogs offers the first-ever window into the life-saving superpowers and extraordinary bravery of some of the world’s most amazing dogs. Narrated by Chris Evans (Captain America: The First Avenger, Gifted), the film follows six real-life working dogs and their human partners from around the world, as they brave earthquakes and avalanches, protect endangered species such as rhinos and elephants, and transform the lives of people who have special needs.

Tzumi Pets will develop a range of pet accessories including pet toys, travel accessories, and feeding and grooming equipment, featuring logos and graphics from the movie.

“Extending Superpower Dogs from the screen to pet accessories was a natural next step,” says Isaac Saka, President of Tzumi Pets. “The movie features stories of working dogs, but challenges everyone to look at their pet in a new way. We are very excited to introduce this new product line that celebrates the superpower in every dog.”

Little, Brown and Company books are also on board as the publishing partner and have released a photographic picture book and two non-fiction mid-level readers: Superpower Dogs: Halo – Disaster Response Dog and Superpower Dogs: Henry – Avalanche Rescue Dog.

Superpower Dogs is playing in IMAX, giant screen and digital cinemas in museums, science centers and other cultural institutions worldwide and has also inspired an interactive exhibition, Dogs! A Science Tail, currently on display in Los Angeles at the California Science Center. The movie will hit commercial IMAX theatres early summer 2020.