Warner Bros. Consumer Products flies high at Toy Fair 2016
Animation & Characters
From collections featuring the most celebrated Super Heroes in history, Batman and Superman, to a new universe with DC Comics’ most iconic female Super Heroes, Warner Bros. Consumer Products (WBCP), in partnership with DC Entertainment, took to the skies with a super-powered showcase during the Toy Fair 2016 season, including International Toy Fair Nuremberg (January 27-February 1) and International Toy Fair New York (February 13-16). Collections from Warner Bros. Pictures’ highly anticipated feature film Batman v Superman: Dawn of Justice, and the all-new franchise DC Super Hero Girls shared top billing this year as they highlight the breadth and scope of the WBCP’s offerings.
At both International Toy Fairs – Nuremberg and New York – Batman v Superman: Dawn of Justice had a Super Hero presence with a world-class roster of licensees supporting the action-adventure epic; and the DC Super Hero Girls toyline was presented for the first time at Mattel’s showroom. WBCP also made a heroic statement at the first-ever Play Fair, displaying the Batmobile from Batman v Superman: Dawn of Justice, and showcasing the DC Super Hero Girls collection of product for fans to experience up close all weekend long.
BATMAN V SUPERMAN: DAWN OF JUSTICE
Leading up to the eagerly anticipated release of Batman v Superman: Dawn of Justice, in theaters worldwide beginning March 25, 2016, WBCP has unleashed a must-have collection featuring some of the most iconic Super Heroes in pop culture, including DC Comics’ Batman, Superman and Wonder Woman. WBCP licensed merchandise arrives at retailers worldwide this month to allow fans around the globe to get in on the excitement of this epic adventure.
Revving up for Batman v Superman: Dawn of Justice is global master toy licensee Mattel as it displays its vast toy line, including action figures, vehicles, playsets and collectible figures, highlighted by the fan-favorite and much-anticipated Multiverse™ line, which captures the superior accuracy and details of the film’s characters. Also supporting Batman v Superman: Dawn of Justice are global licensees such as The LEGO Group, with exciting construction sets inspired by memorable scenes from the film, and Rubie’s Costume Co., with a new line of Batman v Superman: Dawn of Justice-inspired costumes and accessories for both kid and adult fans.
Additional toy partners supporting the property include Funko, with fan-favorite stylized collectible figures; Thinkway Toys, with a role-play line for Batman and Superman fans; Jakks Pacific, with their popular 31-inch and 20-inch collectible Batman and Superman figures to size up for the epic film event; Hallmark, with extensive range of gifts and novelties; Spin Master, with roaring remote control Batmobiles; Sakar International, with electronics and accessories; Tonner Dolls, with detailed-design fashion dolls; Bandai America, with poseable figure model kits; Buffalo Games, with adult puzzles; and even Fetch for Cool Pets, with pet accessories for furry friends to get in on the fun; among many other licensees around the world.
DC SUPER HERO GIRLS
From Warner Bros. Consumer Products and DC Entertainment, in partnership with Mattel, the DC Super Hero Girls franchise brings the most iconic female Super Heroes and Super-Villains from DC Comics together in a universe that gives young female fans the chance to play, watch, read and be inspired to discover their full super power potential. WBCP joins master toy partner Mattel to unveil its new DC Super Hero Girls collection, featuring the industry-firsts: the first-ever 6-inch action figure designed for girls; first 12-inch collection of action dolls featuring strong, athletic bodies that stand on their own in heroic poses; and first-ever action role-play toys for girls.
Developed with girls aged 6-12 in mind, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years—prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction. Each character has their own storyline that explores what teen life is like as a Super Hero, including discovering their unique abilities, nurturing their remarkable powers and mastering the fundamentals of being a Super Hero.
WBCP also continues to support a strong DC Comics TV slate with The Flash, Arrow and Gotham; its fan-favorite classic animation brands such as Scooby-Doo and Looney Tunes; hit TV series like The Big Bang Theory; franchises including Harry Potter and The Wizard of Oz; and many more properties and groundbreaking content rounding out the Studio’s unrivaled portfolio.