ZAG Renews Miraculous™ Ladybug License with Italy’s Leading Crisp Brand: San Carlo for its San Carlo Junior Range
Planeta Junior has signed an agreement with San Carlo Gruppo Alimentare S.p.A. renewing its licensing agreement for Miraculous: Tales of Ladybug and Cat Noir, for the third consecutive year
The Miraculous brand is based on the successful animated series created by ZAG and co-produced with ON Kids & Family (Mediawan), ranked #1 on TV in Europe (Spain, Italy, Germany, Uk, France) North America, Latam (Brazil, Mexico, Chille) and Japan.
San Carlo, the leader in Italy in the potato chips and savory snacks market, will incorporate imagery of the Miraculous: Tales of Ladybug and Cat Noir series heroes, Ladybug and Cat Noir, on San Carlo Junior individual and multipacks.
The new agreement comes ahead of the Fall 2021 debut of the $100M+ theatrical release, Ladybug & Cat Noir: Awakening, to be supported by a global promotion program with the most famous QSR company in the world.
San Carlo’s connection with Miraculous extends beyond food products – the company is also a partner in Italian theme park: Leolandia. Here it created a show dedicated to the adventures of Marinette and Adrien, our teenage heroes with secret identities, to enrich the activities available at the park.