Boing SpA, the joint venture between RTI Mediaset and Warner Bros. Discovery, led by CEO Marcello Dolores, is now a leader in the entertainment market for kids and families. The company is announcing some important updates for its preschool channel, CARTOONITO, available for free on channel 46 of the digital terrestrial television (DTT) network.
To continue enriching its offering and make entertainment for younger audiences even more accessible and engaging, the Cartoonito App is now available on Android TV. As always, it’s completely free, and this new addition follows the previous launch of the Boing App on smart TVs. This development allows families to enjoy the Cartoonito experiencedirectly on the big screen at home, accessing a world of safe, fun, and educational cartoons in a simple and intuitive way.
The channel is also announcing the arrival of its podcasts on major listening platforms like Spotify, Amazon Music, and Apple Music. This offers a unique opportunity for children to enjoy their favorite content both at home and on the go. The first podcast available will be “Le favole di Cartoonito” (Cartoonito’s Fairytales), a collection of stories designed to captivate young listeners with engaging tales told in a simple, appealing way. The 12 stories, each lasting 4-5 minutes, include original stories like Il Bullo Sauro and Il Treno di Zeno, as well as classic tales such as The Three Little Pigs, Little Red Riding Hood, and The Ugly Duckling. These tales provide a multimedia experience that sparks imagination, creativity, and learning, with a strong focus on music and sound design that enhance the listening experience and help children understand the narrative development of each story.
With these new initiatives, Cartoonito reaffirms its commitment to offering a comprehensive and increasingly accessible entertainment experience for families, combining the best of technology with the magic of stories and content for children that stimulate creativity and learning.
In terms of viewership, in the first quarter of 2025, Cartoonito celebrated its best performance in the last five years with an average share of 7.5% among the 4-10 year old audience (+2 share points compared to the same period last year, +25% in average viewers). It ranked as the second commercial kids’ channel, just behind its flagship channel BOING(available at channel 40), confirming the publisher’s leadership in the kids market. Cartoonito also ranked first among the 4-7 year old audience. The success continued in March, where Cartoonito’s share grew even further, surpassing 8%among 4-10 year olds, ranking second just behind Boing, while maintaining its absolute leadership among the core preschool audience (4-7 years old) and among purchasing decision-makers with children. The most popular programs include the new series Talking Tom: Super Friends, Barney’s World, and the most recent Gabby’s Dollhouse.
Marcello Dolores, CEO of Boing SpA, commented:
“We are a key point of reference for kids and their families, and today we are excited to further expand the Cartoonito ecosystem, making its content even more accessible to families. With the arrival of the Cartoonito App on Android TVand the launch of podcasts on major listening platforms, we offer young children new ways to enjoy safe, educational, and engaging entertainment, designed to accompany them throughout the day. These achievements, combined with the excellent viewership results of the channel, confirm our commitment to creating innovative and high-quality experiences for our audience.”
