BOING S.p.A

BOING S.p.A – the joint venture between RTI S.p.A. (Mediaset Group) and Warner Bros. Discovery – is the Italian TV broadcaster Leader for kids and families, with its owned channels Boing, Boing Plus, and Cartoonito, and manages an extensive L&M portfolio of brands in Italy, as well.

In addition to channel brands (Boing and Cartoonito), Boing S.p.A. Licensing department offers great opportunities for all target audience: starting from preschoolers with Simon, Dino Ranch, through the broad kids target with Beyblade X, up to millennials and adults with cult animated series of ’80s (such the classic Holly e Benji, Hello! Spank, Georgie, Lady Oscar, Pollon, Nanà Supergirl) and the Cartoon Network Originals, recognizable by entire generation since ’90s (Johnny Bravo, Courage the Cowardly Dog, and Cow and Chicken,..).

Boing S.p.A.’s lineup is further enriched by globally known franchises for both Kids and Nostalgics such as The Amazing World of Gumball, We Bare Bears, The Powerpuff Girls, Adventure Time, Steven Universe and the evergreen hero BEN 10.

Company info

Address Piazza della Repubblica, 14/16
Milano

Contact people

Representative Boing
Email mailto:boinginfo@boingtv.it

Licenses

Adventure Time

Adventure Time, created by Pendleton Ward and produced by Cartoon Network, follows Finn and his shape-shifting dog Jake on thrilling adventures. A true cult phenomenon, it has captivated audiences of all ages.

Ben 10

Ben 10, created by Man of Action and produced by Cartoon Network Studios, is one of the most popular franchises worldwide. With the Omnitrix, Ben can transform into ten powerful aliens, balancing comedy and action in his thrilling adventures.

Beyblade X

Beyblade X is the newest series in the franchise, launched in 2024 to celebrate its 25th anniversary. It follows Robin, Jaxon, and Multi as they climb their way to success in the world of Beyblade battles.

Boing

Boing, the leading channel that revolutionized children’s TV in Italy, now has a fresh new look with a stronger and more distinctive identity. Beloved mascots Bo and Bobo continue to entertain and connect with young viewers.

Cartoon Network Originals

The Cartoon Network Originals are global icons of the ’90s and 2000s: Courage the Cowardly Dog, Cow and Chicken, Dexter’s Laboratory, Johnny Bravo, Samurai Jack, Ed, Edd n Eddy, and Billy & Mandy. Vintage yet timeless, these classics have shaped 30 years of Cartoon Network history.

Cartoonito

Cartoonito is the most loved and favourite channel by the preschool target with its peculiar fresh, cute and funny image, suitable for younger children and their mothers. TARGET: Boys and girls 2-6 LICENSOR: Boing S.p.A.

Dino Ranch

Dino Ranch, created by Matt Fernandes and produced by Industrial Brothers & Boat Rocker Studios, follows the Cassidy family on exciting adventures in a prehistoric Far-West where humans and dinosaurs live in harmony. Young ranchers Jon, Miguel, and Min care for dinosaurs in need while learning the values of teamwork, problem-solving, and friendship.

Fab '80s

Based on world-famous manga, these cult anime have captivated audiences for decades. Lady Oscar, Hello! Spank, Little Pollon, and Cat’s Eye shaped Italian TV history in the 1980s and remain beloved for their timeless values and nostalgic appeal.

Holly&Benji

Holly e Benji is the animated series dedicated to the national sport par excellence, football. A true cult of the 80s that continues to passionate entire generations even today. On air on Italia 1 and Boing App.   TARGET: Fans and young adults. LICENSOR: Boing S.p.A.

Simone

Simone is an animated TV series based on Stéphanie Blake’s bestselling books, translated into over 20 languages. Loved by kids and parents alike, Simone is a lively white rabbit who navigates everyday adventures, facing the joys and fears of childhood’s “first times.”

Steven Universe

A cult series by Rebecca Sugar, Steven Universe explores themes of diversity, inclusion, love, respect, and self-acceptance. It follows Steven, the “younger brother” of the Crystal Gems, a team of magical heroes protecting Earth. Winner of 4 Emmy Awards, it has become a global pop culture phenomenon, loved by fans of all ages.

The Powerpuff Girls

The Powerpuff Girls, a Cartoon Network icon and a symbol of girl power, follows three superpowered sisters—Blossom, Bubbles, and Buttercup—created by Professor Utonium with Chemical X. Brave and unstoppable, they fight daily to save the world from evil.

We Bare Bears

We Bare Bears, the award-winning series by Cartoon Network Studios, follows three bear brothers navigating modern life. Its spin-off, We Baby Bears, takes them on a magical journey to find a perfect home.