Cosmopolitan launches Eau de Juice fragrance collection
Hearst Magazines and luxe brands launch Eau de Juice served by Cosmopolitan a juicy foray into licensed fragrance for the largest young women’s media brand in the world new prestige collection available exclusively at Ulta Beauty
Cosmopolitan, the world’s largest young women’s media brand, and prominent beauty company LUXE Brands today announced the launch of the Eau de Juice fragrance collection. The partnership was brokered by IMG, Cosmopolitan’s global licensing representative.
Available exclusively online today and at Ulta Beauty locations across the U.S. on August 5, with an international roll-out planned for early 2020, the collection of four scents are crafted by renowned perfumers at Firmenich with fresh, modern fragrance blends that are savvy and complex. Each fragrance within the line is playfully titled to match a mood: Extra Concentrated, 100% Chilled, Love Unfiltered and Pure Sugar.
“It’s been said, a women is not fully dressed without her perfume and for Eau de Juice we collaborated with our friends at Luxe Brands, and our talented editors to curate and inspire a range of scents that speak to her every whim and fancy, allowing Cosmo girls of all ages to add a little extra to their daily routines,” said Steve Ross, global chief licensing officer and head of brand development for Hearst Magazines. “And considering the fact that Cosmo readers account for one third of all beauty spending in this country, this is a perfect brand extension,” he added.
Eau de Juice is a brand experience powered by innovation at all touch points. Beyond the fragrance itself, Cosmopolitan’s ethos is captured through the unique pop-art inspired packaging. Enlisting the help of Brooklyn-based design team POWERSHOVEL, the patent-pending design for Eau de Juice collection is served up in four delectable shades—from metallic gold to millennial pink, glossy white and soft touch blue—every juice box enables one to ‘squeeze every moment’ out of life. Actress Ashley Benson is the face of the collection’s campaign.
“As an entrepreneurial company, LUXE Brands prides itself on engaging in strategic and innovative partnerships to connect with consumers around the world in the beauty category,” says LUXE Brands CEO, Tony Bajaj of the collaboration. “Our latest venture in business with Hearst Magazines expands our footprint within the industry; we couldn’t be more excited to have the legacy and heritage of Cosmopolitan behind us.”