CPLG HEADS ON A MAGICAL JOURNEY WITH “RAINBOW RUBY” AND CHOCO BY THEIR SIDE
CPLG has been appointed by CJ E&M to represent the new CGI-animated preschool series “Rainbow Ruby” globally excluding Asia and LATAM. The show is produced by CJ E&M, Asia’s leading content and media company, in association with DHX Media, which handles television sales in the US, Canada & EMEA (excluding France) and China Entertainment which handles television sales and L&M business in China.
Rainbow Ruby follows the adventures of 6-year-old Ruby, a resourceful little girl who takes us on a magical journey in every episode to Rainbow Village, a whimsical land where her toys come to life. Once in Rainbow Village she is able to transform herself into whatever profession she needs to be to take on the job which will help save the day.
CPLG will develop a global and comprehensive licensing programme tapping into the series’ key themes of friendship, fun, adventure problem solving and imagination. The licensing programme will also reflect the aspirational themes explored throughout the series as Ruby, the heroine of the show, proves that you can be anything you want to be!
“We are thrilled to be working on Rainbow Ruby which will inspire a new generation of girls around the world. The themes, characters and backgrounds are magical and colourful and a gift for the creation of imaginative and creative products. We hope to be able to confirm key licensing partners soon with product launches earmarked for late 2017.” said Steve Manners, Executive Vice President, CPLG.
“We are very excited to partner with CPLG on Rainbow Ruby.” said Dongsik Shin, SVP, CJ E&M Animation. “We believe that Ruby will touch the heart of children worldwide and help them make their dreams come true. We expect that 2017 will shine with Rainbow Ruby.”
CJ E&M signed a ground breaking partnership with UNESCO in March to support their Girls’ Education Global Campaign using the characters from the new Rainbow Ruby series.
A share of the sales from Rainbow Ruby character products will be contributed to UNESCO’s global fund for promoting girls’ right to education. CJ E&M will also work with UNESCO to develop Edu-tainment apps and virtual reality content that aim to further the advancement of girls’ education globally, utilizing the digital assets from the CGI animation series.
With Family Jr. already airing the series in Canada and further broadcast deals imminent, Rainbow Ruby’s magical world has already attracted significant interest across the licensing industry.