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Tag: CPLG

CPLG BRINGS PEANUTS TO ZARA

Posted on by Giulia Rastelli

Peanuts fashion and accessories collection for kids and women is available to buy at Zara stores worldwide, in a deal brokered by CPLG’S Spanish office on behalf of Peanuts Worldwide LLC.

The 10-piece collection for girls aged 4 to 14 years includes denim dungarees, t-shirts, a dress and sweatshirt, as well as plimsols, a backpack, and an on-trend khaki parka all featuring the iconic Snoopy and Woodstock characters.

For the older fans, an ankle length khaki jumpsuit and an oversized shirt are both available in women’s sizes small, medium and large.

“We are thrilled to secure the launch of these multi-target collections in Zara, which confirms Inditex’s continued commitment to Peanuts as we extend the alliance between these two major companies. Peanuts is an evergreen brand that resonates with different generations of fans making it an attractive brand for global retailers like Zara and the rest of the Inditex brands” said Pau Pascual, Managing Director Iberia, CPLG.

“Peanuts has had a long-standing relationship with many of the Inditex brands and we are happy to continue our partnership through this Zara collection,” said Tara Botwick, Senior Director of International Licensing, Peanuts Worldwide. “Zara’s role as a key player in the fast fashion industry keeps Peanuts front of mind with the key millennial demographic.”

CPLG TO REPRESENT LOVE THERAPY ACROSS EMEA & NORTH AMERICA

Posted on by Giulia Rastelli

CPLG is proud to announce a partnership with the Fiorucci family to bring one of the most famous and iconic Italian brands, LOVE THERAPY, to a whole new generation.

Floria Fiorucci has appointed the leading licensing agency to represent the brand across EMEA and North America.

LOVE THERAPY was created in 2003 by the Italian fashion designer Elio Fiorucci and was both adorned and adored by a generation.  CPLG will work with the Fiorucci family to bring the brand back to the high street and into the hearts of teen and young adult consumers.

Floria Fiorucci, sister and right-hand woman of Elio throughout his lifetime, explains: “Inspired by universal values ​​of love and respect, the magical LOVE THERAPY World with its iconic gnomes, is the colorful expression of Italian creativity that plays outside of classic rules. LOVE THERAPY World is playful, loving, positive, sweet, creative, ethical and cruelty free.”

“It is an honor to be part of the relaunch of this wonderful brand that meant so much to an entire generation –  adds Maria G. Gurrieri, MD CPLG Southern Europe – It is truly an example of Italian excellence that beautifully complements the CPLG Brands portfolio.”
LOVE THERAPY has collaborated in the past with such prestigious companies as Fiat 500, Labello, H&M, Oviesse and Bassetti which all helped establish the brand within the teen/young adult market.

CPLG will work closely with the Fiorucci family to make LOVE THERAPY an international cross-category lifestyle brand starting in high end fashion.

CPLG HEADS ON A MAGICAL JOURNEY WITH “RAINBOW RUBY” AND CHOCO BY THEIR SIDE

Posted on by Giulia Rastelli

CPLG has been appointed by CJ E&M to represent the new CGI-animated preschool series “Rainbow Ruby” globally excluding Asia and LATAM. The show is produced by CJ E&M, Asia’s leading content and media company, in association with DHX Media, which handles television sales in the US, Canada & EMEA (excluding France) and China Entertainment which handles television sales and L&M business in China.

Rainbow Ruby follows the adventures of 6-year-old Ruby, a resourceful little girl who takes us on a magical journey in every episode to Rainbow Village, a whimsical land where her toys come to life. Once in Rainbow Village she is able to transform herself into whatever profession she needs to be to take on the job which will help save the day.

CPLG will develop a global and comprehensive licensing programme tapping into the series’ key themes of friendship, fun, adventure problem solving and imagination. The licensing programme will also reflect the aspirational themes explored throughout the series as Ruby, the heroine of the show, proves that you can be anything you want to be!

“We are thrilled to be working on Rainbow Ruby which will inspire a new generation of girls around the world. The themes, characters and backgrounds are magical and colourful and a gift for the creation of imaginative and creative products. We hope to be able to confirm key licensing partners soon with product launches earmarked for late 2017.” said Steve Manners, Executive Vice President, CPLG.

“We are very excited to partner with CPLG on Rainbow Ruby.” said Dongsik Shin, SVP, CJ E&M Animation. “We believe that Ruby will touch the heart of children worldwide and help them make their dreams come true. We expect that 2017 will shine with Rainbow Ruby.”

CJ E&M signed a ground breaking partnership with UNESCO in March to support their Girls’ Education Global Campaign using the characters from the new Rainbow Ruby series.
A share of the sales from Rainbow Ruby character products will be contributed to UNESCO’s global fund for promoting girls’ right to education. CJ E&M will also work with UNESCO to develop Edu-tainment apps and virtual reality content that aim to further the advancement of girls’ education globally, utilizing the digital assets from the CGI animation series.

With Family Jr. already airing the series in Canada and further broadcast deals imminent, Rainbow Ruby’s magical world has already attracted significant interest across the licensing industry.

CPLG ramps operations up in Turkey

Posted on by Giulia Rastelli

CPLG today announces the opening CPLG Turkey, which will be led by seasoned licensing and retail professional Begum Isikli, based out of Istanbul. Begum assumes the position of Commercial Director CPLG Turkey, reporting into Anthe Louizos, Managing Director Turkey & Greece.

Begum joins CPLG with a wealth of licensing experience, most recently as the Retail Head of the Walt Disney Company Turkey and prior to that, Category Manager at Lisans A.S.

Begum Isikli says “I am very excited about joining the CPLG family. I look forward to using my knowledge, experience and skills to really put CPLG on the map in the Turkish marketplace.”

CPLG Turkey launches with an exceptionally strong portfolio, including Nickelodeon, DHX Brands, Sega, Felix the Cat, Sesame Street, Oddbods and Billboard.

In addition to the existing portfolio, CPLG Turkey announces today representation of the local pre-school property “Canim Kardesim” (My Dear Sister), broadcast on TRT Cocuk since 2012. With 109 episodes already developed and two movies slated for release in October 2016 and April 2017, CPLG Turkey will be commencing the licensing program with immediate effect across all categories, including toys, publishing and apparel.

Maria Gurrieri, Managing Director Southern Europe says “The establishment of CPLG Turkey and the recent acquisition of Canim Kardesim, further strengthens CPLG’s position, not only as a key player in Southern Europe but highlights the local expertise each office brings to the CPLG global network”.

Billboard Partners With Cplg

Posted on by Giulia Rastelli

The Hollywood Reporter–Billboard Media Group today announced that Billboard has appointed CPLG to represent the brand’s licensing initiatives for products and retail across Europe, the Middle East and Africa. The deal pairs CPLG, one of the world’s leading entertainment, sports and brand licensing agencies with Billboard, the leading global destination for charts, news, business and innovations in music, to amplify an already extensive international portfolio of consumer product categories.

The licensing agreement will include a wide array of merchandise categories from apparel and accessories to audio and electronics, stationary, food and beverage items, toys and games, and music compilations, in addition to other products.

The partnership represents the continued expansion of Billboard’s international presence through product and retail, media content and licensing. Earlier this year Billboard appointed IMG as the brand’s licensing agent in Asia. In April, Billboard and fashion retailer OXYGEN partnered to create the brand’s first-ever apparel collection which debuted in the Philippines. Billboard Thailand was also launched this year, accelerating the reach and power of the global brand.

“Working with CPLG will allow Billboard to not only further expand our branded consumer products and retail initiatives into new territories, but also accelerate our international growth with a known industry leader,” said Francisco Arenas, senior vice president, Business Development and Licensing, Billboard and The Hollywood Reporter. “With our aggressive expansion agenda into new businesses, CPLG will complement our strategy with local knowledge, which will allow us to partner with best-in-class licensees and retailers in the region.”

“This impressive partnership will introduce a new audience to Billboard and allow the global music brand to connect with their loyal followers through the launch of consumer products in these markets,” said Steve Manners, executive vice president, CPLG.

PUMA DEBUTS NEW SESAME STREET LINE FOR SPRING-SUMMER ‘16

Posted on by Giulia Rastelli

In a deal brokered by CPLG, global sports brand PUMA has partnered with Sesame Workshop, the organization behind Sesame Street, to introduce a kid’s collection of footwear and apparel inspired by the well-loved characters of the iconic children’s show.

Everyday is a sunny day when you’re laughing and learning with the Sesame Street friends. Featuring the colourful furry cast of characters,  the PUMA x Sesame Street collection includes footwear styles from the PUMA archive in mini versions, available for boys and girls from age 1 to 12 years.

The PUMA Suede model comes in four renditions that feature furry red Elmo, fuzzy blue Cookie Monster, scruffy green Oscar the Grouch and best friends Bert and Ernie.
The Basket Classic model gets monsterised with the Basket Sesame Street Furry Kids while the PUMA Running classic, the ST Runner, comes alive with oggly eyes and friendly smiles.
Even the smallest feet are covered with the crib Sesame Street infant bootie for babies from 3 months to one year!

The apparel collection for boys and girls from age 2 to 12 years includes tees, sweat pants, sweat jackets, crew sweats, bermudas and leggings. Completing the collection are accessories perfect for school days or play dates – backpacks, play sacks and water bottles. All decked in playful designs featuring the Sesame Street crew.

The PUMA x Sesame Street collection is available now in PUMA stores, on PUMA.com, and select kid’s stores globally and another collection is planned for Autumn Winter this year.