Cloudco Entertainment, owner of the iconic Care Bears™ property, and Benetton, one of the world’s leading apparel brands, have newly announced an exclusive children’s fashion collection for kids (1-6 years) and juniors (7-14). Brought together by Maurizio Distefano the evolution of Licensing, the collaboration will feature clothing, available in Benetton stores starting from Spring-Summer 2026.
Care Bears, with its iconic, colorful characters and positive message, is a beloved brand for all generations. Celebrated for promoting values of friendship, joy, and care, Care Bears is one of the most recognized and successful franchises globally. Its unique ability to engage families worldwide makes it an ideal partner for Benetton, a brand renowned for creativity, inclusivity, and innovative design. This collaboration fits perfectly with Care Bears’ 2026 theme ‘Colors of Caring’ celebrating how the Care Bears use color to help us express different ways of caring.
Benetton once again confirms its role as a global fashion leader, combining its timeless style with the vibrant, joyful universe of Care Bears™. The collection will feature an exclusive range of apparel designed for young audiences, characterized by unique designs and the bright colors typical of Care Bears. Each piece will reflect Benetton’s commitment to quality and comfort, offering children and families a playful yet stylish fashion experience.
“Benetton is a longstanding fashion brand rooted in color and self-expression, much like Care Bears’ nearly 45-year legacy,” said Charlotte Payne, VP of International Licensing at Cloudco Entertainment. “This collaboration brings those shared values together in a bright, playful collection that feels timeless and fresh for all generations to enjoy.”
“We are thrilled about this new collaboration and confident that the collection will be a great success, meeting the expectations of parents and children who love Care Bears and appreciate Benetton’s style and quality,” said Maurizio Distefano, President of Maurizio Distefano the evolution of Licensing. “This partnership marks an important milestone for the brand in Italy and globally, bringing together two pop culture icons in a fashion offering that will delight and entertain.”
