Kaomoji’s fashion collab with Sanrio

05 April 2023 | Giulia Rastelli |

Kaomoji launches an exclusive Hello Kitty and Friends merchandise collection for European fans

The first big collaboration of Kaomoji in 2023 is announced: a Hello Kitty and Friends collection.

Well-known and much-beloved characters such as Hello Kitty and Cinnamoroll made their way to Europe, with a special manga rebrand. A combination of Sanrio’s cuteness together with the unisex designs of Kaomoji makes for a unique design that Sanrio fans have yet to find.

Inspired by Japanese manga, all characters are now available with kawaii eyes and various halftone accents. The simple, yet unique designs make it easy to combine this special collection with your own wardrobe. This collaboration will include Hello Kitty, My Melody, Kuromi, Cinnamoroll and Pompompurin. Everyone will have their own special design, but anyone who has a hard time choosing can always opt for the Hello Kitty and Friends design, which has everybody in it.

Kaomoji is a Dutch streetwear brand inspired by Japanese pop culture, which was founded in 2015. What once started out as a hobby project for friends, has now turned into the biggest anime streetwear fashion brand in Europe! They have a big worldwide fanbase and besides making their own original designs, they have also had multiple big collaborations with for example Hatsune Miku, Kizuna Ai and Doki Doki Literature Club, among others.

The Sanrio collection will go live on the 4th of April. You can get the collection on their webshop www.kaomoji.co and every convention they will attend this year.