Licensing Essentials Course to Take Place Virtually this July

Annual UK-based educational series, designed as an introduction to brand licensing, will now be accessible to professionals around the world.

Licensing International, the leading trade organization for the global licensing industry, has announced that the annual UK Licensing Essentials Course will take place virtually Wednesday, 29th July and Thursday, 30th July. Designed as a crash course in all aspects of brand licensing, the event is targeted to all brand licensing professionals, with a focus on retail executives, as well as other professionals looking to break into or expand their profile in this $293 billion industry.*

Typically held in London, this year’s course will be fully online, opening up the opportunity for professionals outside of the United Kingdom to easily participate for the first time ever. Also for the first time, there will be no cost to attend.  

The program will take place over two, half days from 13:30 – 16:00 GMT each day, and will feature both live and pre-recorded sessions broken up by a series of fun networking activities, including virtual roundtables and a happy hour at the “Virtual Licensing Bar.” Packed with content for everyone from industry newcomers to accomplished veterans, sessions will cover best practices, basic licensing know-how and new industry standards in light of recent global events. Among the topics to be covered are:

  • It All Starts Here: How IP Comes to Life – a deep dive into the path new IP follows to make it to store shelves
  • Reality Check: License Agreements for Non-Lawyers
  • Who’s Shopping? A Profile of the Children’s Market
  • The New Normal for Licensing – a look at how licensing has been impacted by COVID-19 and how to take advantage of new opportunities

Confirmed speakers include Susan Bolsover of Penguin Ventures (part of Penguin Random House); Andrew Carley of TILT Global Brand & Licensing Solutions; Dave Collins of PowerStation Studios; Rob Corney of Bulldog Licensing; Steven Ekstract, Informa’s Global Licensing Group; Louise French of Beanstalk; consultant Aysha Kidwai; Adrienne Mirviss of Wildbrain CPLG; Holly Oldham of Rubie’s UK; Gary Pope of Kids Industries; Claire Potter of Metrostar Media; Julia Redman of Buyers Eye; consultant Graham Saltmarsh; commercial strategist Pete Selby; and Will Stewart of The Point.1888.

“The decision to host Licensing Essentials Course online this year has allowed us to not only open it to a global audience, but also make it free to attend for the first time ever,” says Maura Regan, President, Licensing International. “This event truly is a must-attend for anyone looking to expand their understanding of the brand licensing industry, especially retail executives who may be exploring new ways to adapt or enhance their business models in light of the disruption we’re currently seeing.”

A range of sponsorship opportunities are available for companies interested in boosting their profile at this flagship European event. Contact Sharon Weisman, VP of Global Business Development at

Click here to register now for free.

*According to the Licensing International Annual Global Licensing Industry Survey.

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