The childhood version of the series Leo O’Pard was created to meet the demand for editorial publications for early childhood.
It was so successful that the publications in the form of illustrated story books, activity books and books shaped, have been used by the major Italian and foreign publishers. The design is attractive and the characters are great fun.
LicenziantePremium S.r.l.
Premium was founded in 1973 by Giancarlo Fregnani who had a big experience in promotions and consumer, for which he created promotional campaign today considered “historical”. Among founders of the Italian licensing industry, Premium s.r.l. was the first to speak licensing in Italy, starting with Warner Bros. and DC Comics characters, Mattel’s brands, MGM and […]
