Just days after its launch, the exclusive collaboration between Zara Larsson and Winx Club is already proving a major success, with the exciting pairing capturing the attention of audiences and social media users alike. Bringing together the spirited international pop powerhouse and the world of the beloved fairies, the collaboration takes the magic of Winx to the heart of contemporary pop culture, creating a crossover that blends music, fashion, animation and new generations.
Content related to the collaboration has generated more than 50.2 million views across Instagram, TikTok and YouTube, as well as over 600,000 shares and reposts. These figures demonstrate the project’s ability to engage diverse audiences by bringing together Zara Larsson’s international fanbase and Winx Club’s multigenerational following.
Starring alongside the fairies to the sound of “Midnight Sun” – her 2025 hit nominated for a Grammy Award for Best Dance Pop Recording – Zara Larsson combines her dynamic live performance with the unmistakable animation stylethat has made Winx Club an international classic. The video is available on the official Winx Club YouTube channel, with an excerpt set to feature in the new episodes of “Winx Club: The Magic is Back.”
A fun “Dance Challenge” has also attracted widespread participation and achieved a major surge in social media views as fans were invited to try out a series of dance moves reinterpreted by the pop star in the Winx universe to the sound of “Midnight Sun”. The now well-established social format was launched in recent days on TikTok and other official Winx Club social media profiles to great response.
“Welcoming Zara Larsson into the Winx Club universe is a celebration of two worlds united by creativity, freedom of expression and authenticity,” said Iginio Straffi, Founder and CEO of Rainbow. “Seeing Midnight Sun come to life through the magic of Winx Club is a source of great pride and perfectly reflects the direction we want to continue pursuing: creating experiences that inspire and bring together music, storytelling and imagination. Winx is much more than a story about fairies, it is an ever-evolving phenomenon that continues to grow alongside its fans, embracing new voices, new talents and new forms of artistic expression.”
The series is available globally on Netflix and airs on leading international broadcasters, including Rai in Italy, BBC in the UK, TF1 in France, Canal Panda in Portugal, Discovery Kids in Latin America, Cartoon Network in Russia, RTV in Indonesia, TVP ABC in Poland, Dexy TV in Serbia, RTBF in Belgium and Channel 5 in Singapore. Several additional international partners will be announced soon.
